Amazon Underground represents a new opportunity for developers of premium games that are looking to expand their audience and still monetize well. Ideally when you lower the price of a game or make it free it increases the number of downloads and exposure but usually at the expense of earning money. This is one of the major factors that has made Free 2 Play (F2P) so appealing to developers since you can get a larger audience and focus on converting players into paid customers via in-app purchase (IAP). Unfortunately not every game lends itself to this model.
With Amazon Underground’s monetization approach, Amazon pays you for every minute a customer uses your Amazon Underground app, and customers pay nothing.
In this post we’ll talk about four things you’ll need to do in order to take an existing premium game and submit it into the Amazon Underground program. It’s also a great opportunity to turn non-paying customers into paying ones through deeper engagement and longer play sessions. Read More →