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Today, Amazon announced a new lineup of Fire HD 10 tablets, the all-new Fire HD 10 and first Fire HD 10 Plus, with an updated design built for widescreen entertainment and video calls. Whether it’s watching movies, making Zoom or Alexa calls, browsing the web, playing games, reading books or magazines – this new tablet is designed to keep customers enjoying downtime while connecting with family and friends. As part of the new Fire tablet launch, Amazon also introduced a new, detachable keyboard case, split screen multitasking, and an enhanced productivity app selection.
For developers, this creates new, interesting opportunities to engage with new customers, grow usage, and broaden app reach.
Increased focus on productivity
Historically, Fire tablets have been used by customers primarily for gaming and entertainment. However, during the course of 2020, as customers looked to get work done faster and collaborate across teams virtually, we saw a 62% increase in productivity app users month over month across the Tablet Appstore, and a 226% growth in app engagement amongst productivity customers. Enter the Productivity Bundle, featuring an all-new Bluetooth keyboard with detachable case, balanced for stability and comfortable typing.
As a developer, now is a great time to think about how your apps can help customers multitask on their Fire tablets. If your app can help someone create a to-do list, set a reminder, respond to an email, or encourage collaboration, consider adding it to the Amazon Appstore, or ensuring it’s up to date to drive greater usage amongst customers.
New Fire OS feature: split screen
The Fire HD 10 tablet introduces the new split screen feature for Fire OS. Customers can open two compatible apps side-by-side on the 10.1“ display as well as drag and drop files and objects between windows. It’s multitasking made easier and an app engagement win for developers.
Check out the split screen technical documentation to get started implementing the features.
Increased performance and durability
For gaming and entertainment developers, the new Fire HD 10 Plus is our most powerful tablet to date. With 50% more RAM, a powerful octa-core processor, and a 10% brighter display with over two million pixels, your apps will look sharper and be more responsive.
Interested in learning more or ready to get started developing? Check out these resources: