Developer Console

Introducing the next generation Toshiba and Insignia 4K UHD Fire TV Smart TVs

Jeremy Richards Jun 23, 2020
Launch Fire TV

We’re excited to announce the next generation (2020) Toshiba 4K UHD and Insignia 4K UHD Fire TV Smart TVs, available in the United States and Canada. Both TVs have the Fire TV experience built-in, a wide selection of screen sizes, and a newly designed Voice Remote with Amazon Alexa. Available now exclusively at Best Buy retail stores,, and

Fire TV keeps getting better

Reach new customers every day as the Fire TV device portfolio continues to expand providing more device options to satisfy the needs of customers. Today, Fire TV has over 40M+ active users that can watch over 500,000 streaming movies and TV episodes with access to tens of thousands of channels, apps, and Alexa skills. Fire TV devices are always getting smarter with new Alexa skills, feature improvements, and automatic over-the-air software updates supported by Amazon.

New remote

The new Voice Remote with Alexa makes it easy to browse and discover new content—customers can use voice commands to watch live TV, search for titles, play music, switch inputs, control compatible smart home devices, and more. The new remote comes with the addition of up/down channel buttons, a Settings button, and a Recents button enabling a customer to quickly go back to recently watched content. Voice control is getting smarter all the time – you can voice-enable your app and content to help customers quickly find and launch your media.


The Toshiba and Insignia Smart TVs deliver a true-to-life 4K Ultra HD picture quality with over 8 million pixels for stunning clarity, deep contrast, and vivid colors with ultra-smooth streaming of HD/4K UHD video at up to 60 fps. Screen sizes range from 43-inches to 65-inches, with the higher end Toshiba model supporting DTS Virtual-X surround sound not seen in prior models.

Built for speed and performance, the TVs are powered by a quad-core CPU/Multi-core GPU for instant search results and fast and fluid responsiveness. Integrate your media catalog with Fire TV so your content can be included in universal browse and search results. The TVs connect easily with dual-band Wi-Fi and feature three HDMI inputs, and multiple input/output options. All models are running Fire OS 7, based on Android 9.

Check out our technical documentation page to learn more about the new specs and features included.

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