Build a Skill, Earn Developer Perks

Are you a developer or designer in India? Bring your big idea to life with Alexa and earn perks through our incentive program by submitting your skill using the submission form below.

Publish an Alexa skill to the India Alexa Skills Store between 16 Feb, 2019 and 31 Mar, 2019 and get a free, limited-edition Alexa developer t-shirt. Terms and Conditions apply! You can use our templates to get started quickly, and then build the skill of your dreams.

Add-On Offer:

If you publish a skill on the India Alexa Skills Store between 16 Feb, 2019 and 31 Mar, 2019, you may be eligible for the benefits as described below. Terms and Conditions apply!

  • If more than 750 unique customers enable and use your skill on Amazon Echo devices as on 31 March, 2019, you will receive a Sony PlayStation 4.
  • If more than 500 unique customers enable and use your skill on Amazon Echo devices as on 31 March, 2019, you will receive a Bose SoundSport Wireless Headphone.
  • If more than 200 unique customers enable and use your skill on Amazon Echo devices as on 31 March, 2019, you will receive an Amazon Echo Dot.

 

Don't have an Amazon Echo device? Test your skill using the Test Simulator for Alexa Skills.

After you publish your skill to the India Alexa Skills Store, don't forget to spread the word about it to increase customer engagement.

To be eligible for this promotion, you must fill out the form below. See full terms and conditions below.

Note: You need to apply for the developer promotion (t-shirt and add-on incentives) in the form below, with only one Alexa skill. If you submit multiple Alexa skills through the form below, the last submitted skill will be considered for the developer promotion.

Log in to the developer portal and start building your new skill today. You can use the Alexa Skills Kit to create skills in multiple languages including English (IN). You can also earn cash rewards by publishing highly engaging skills to the India Alexa Skills Store.

If you’re not in India, check out our other promotions in US, the UK, Germany, Japan, France, Italy, Spain, and Australia to see if your country/region of residence is covered by those promotions. Please note: you may only apply to one Alexa developer promotion in one geography in the country/region you reside in.

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Terms and Conditions

  1. The promotional T-shirt Offer and the Add on Offer (collectively, “Offer”) is available to eligible developers (“Developers”) (a) who publish an eligible skill on the Amazon.in Alexa Skills Store (“Store”) and (b) apply for the Offer by submitting the submission form for the Offer with complete and valid entries between February 16, 2019 at 12:01 am (IST) and March 31, 2019 at 11:59 pm (IST) both days inclusive (the “Offer Period”).
  2. To be eligible for the Offer, developers (a) should be individuals residing in India; (b) with an account on the Amazon Apps & Games Developer Portal for which the developer is the primary owner; (c) have accepted the App Distribution and Services Agreement; and (d) must not be employees of Amazon or its affiliates. Organizations and other body corporates that develop skills for the Store are not eligible for this Offer.
  3. To be eligible for the Offer, skills must meet the criteria listed below. Amazon reserves the sole discretion to judge skill eligibility for this Offer.
    • Each skill submission for the Offer must be a new, original, custom, functioning Alexa skill, not previously published on any of the Alexa Skills Stores globally. Skills created under the Smart Home and Flash briefing models are not eligible for the Offer.
    • Only skills built using the Amazon developer portal will be eligible for the Offer. Skills built using third-party tools will not be eligible for the Offer.
    • The skill must be submitted through the developer portal, must comply with our Certification Guidelines and Submission Checklist, and must be approved by Amazon for publication. Please access this link to view the Certification Guidelines.
    • If a Developer submits multiple skills for the Offer through the submission form, only the last submitted skill will be eligible for the Offer.
    • To be eligible, a skill must not have been developed or derived from a skill developed with financial or preferential support from Amazon.com. Such skills include, but are not limited to, those that received funding or investment for their development, were developed under contract, or received a commercial license from Amazon.com any time prior to the end of promotion period. This includes skills that have been funded or co-developed by Amazon.com including skills that earn money through licensing. Amazon.com, at their sole discretion, may disqualify a submission, if awarding a promotional benefit would create a real or apparent conflict of interest.
    • Developers should ensure their skills are in compliance with all applicable laws. Developers are solely responsible for the content of their skills and warrant that none of the content is or will be defamatory, libelous, obscene, or otherwise illegal, and it does not and will not invade or infringe upon any right of privacy or publicity of any person or entity, or infringe upon any patent, trademark, service mark, trade secret, copyright, or other intellectual property right, including author’s rights and moral rights.
  4. Under the T-Shirt Offer, Developers who publish an eligible Alexa skill on the Store during the Offer Period and otherwise comply with the terms of the Offer will receive an Alexa developer t-shirt (“T-shirt”), while supplies last. T-shirts are limited to one redemption by the primary owner of the developer account.
  5. Under the Add-On Offer Developers (i) who publish an eligible skill on the Store during the Offer Period; and (ii) otherwise comply with the terms of the Offer, may be eligible to receive one of the following Add-on Offer benefits (each a “Benefit”) as applicable:
    • Developers that have their skills enabled and used from an Amazon Echo device by at least 750 unique users, will receive a Sony PlayStation 4 500GB Slim Console, while supplies last;
    • Developers that have their skill enabled and used from an Amazon Echo device by at least 500 unique users, will receive a Bose SoundSport Wireless Headphone, while supplies last;
    • Developers that have their skill enabled and used from an Amazon Echo device by at least 200 unique users, will receive an Amazon Echo Dot, while supplies last; and
  6. The following additional terms and conditions apply to the Add-On Offer:
    • The Benefit will be sent only to the person listed as the primary owner of the Developer Account associated with the eligible skill, at the physical address associated with the Developer Account.
    • An Amazon gift card of equivalent value will be provided to the Developer eligible to receive the Benefit where the Benefit is out of stock.
    • Amazon does not guarantee the performance, quality or functionality of the Benefits. Amazon specifically disclaims any and all liability arising out of any direct or indirect damage or loss caused as a result of use, non-performance, quality, and any other causes relating to or arising out of the Benefits.
  7. Amazon may choose to engage the services of third party service providers to ship the T-shirt or Benefit as applicable to Developers. By submitting your skill for this Offer you give your consent to Amazon to share your details necessary to fulfill delivery of the T-Shirt or Benefit with our third party service providers. Amazon may request you to verify your identity before shipping the Offer Benefit.
  8. Developers who submit their skill for multiple Alexa promotions are not eligible for this Offer. Offer may not be combined with other offers.
  9. Offer limited to one promotion benefit per person, per skill ID, per developer account, per email address, per Amazon.com account and per physical address.
  10. Amazon reserves the right, at any time, without prior notice and without assigning any reason whatsoever, to add/alter/modify/change or vary all and/or any of these terms and conditions or to replace, wholly or in part, this Offer by another offer, whether similar to this Offer or not.
  11. Amazon reserves the right to determine eligibility of the developer and/or skill for the Offer in its sole discretion.
  12. Amazon reserves the right to disqualify a Developer from receiving the T-shirt or Benefits under this Offer if Amazon determines in its sole discretion that any fraudulent activity has being carried out for the purpose of qualifying for this promotion.
  13. The T-shirt and Benefits are non-transferable and cannot be resold or redeemed for cash.
  14. If you violate any of these terms, the App Distribution and Services Agreement or any of our Program Policies, the Offer will be invalid.
  15. Void where prohibited.

 

If you have any issues with this form, please contact us.

Frequently Asked Questions (FAQ):

Q: When submitting my skill through the submission form, can I submit my skill name instead of my skill ID?

A: No, a skill ID is required for your submission to constitute a complete submission. Incomplete submissions will be marked as invalid. You must include the amzn1 at the front of your skill ID and it must be copied exactly as shown in your Amazon Developer Console account (it is case sensitive).

Q: How do I find my skill ID?

A: You can find your Skill ID by logging into developer.amazon.com and navigating to Amazon Developer Console > Alexa Skills Kit > View Skill ID. The Skill ID is unique and typically starts with amzn1.ask.skill or amzn1.echo-sdk-ams.app.

Q: Do I have to wait for my skill to go live before I can submit my skill(s) for the promotions?

A: Yes. Your skill must be published to the India Alexa Skills Store prior to applying for promotion or your application will be invalid.

Q: I have published a skill but it is only available on the US Alexa Skill Store. How do I get it published on the India Alexa Skills Store?

A: To publish your skill on the Alexa India store and qualify for this promotion, your skill should necessarily have English (IN) as a language model. The default language model while creating a new skill is ‘English (US)’. If you have not chosen ‘English (IN)’ at the time of skill creation, you can add it as a new language model to your skill by going to Language Settings -> Add new language -> English (IN). You will then need to have the skill interaction model created for the ‘English (IN)’ language model and resubmit the skill for certification. For more details, please refer to the documentation on 'how to add a language to an existing skill'. We will consider the skill for the developer promotion provided the skill is live on the India Alexa Skill Store, within the offer period.

Q: I built a skill with a few of my friends. Can we all apply for the promotion using the same skill ID?

A: No. Each skill ID may be used only once. The Benefit will be sent only to the person listed as the primary owner of the Developer Account associated with the eligible skill, at the physical address associated with the Developer Account.

Q: I published my skill to the India Alexa Skills Store, but I live in another country. Can I still apply to the India promotion?

A: No. Developer location on the Company Profile page in the Amazon Developer Console is the determining source for eligibility. You must reside in India to qualify.

Q: What happens if I submit multiple times to the same promotion?

A: We will review only your last submission during the Offer Period.

Q: Do I have to publish the skill to the India Alexa Skills Store?

A: Yes, your skill should be live on the India Alexa Skill Store to be eligible for the Offer. However, we encourage you to publish your Alexa skill to other Skill Stores as well to allow customers across the globe to use your skill.

Q: For the Add-On Offer, will you count unique users of my skill across all Alexa Skill stores or is it only on the India Alexa Skills Store?

A: We will consider all unique users that enable and use your skill on Amazon Echo devices across all Alexa skill stores for the promotion.

Q: Do I have to wait for my skill to get 500 users before submitting the Offer application form?

A: No. You can submit the Offer application form after your skill is published on the India Alexa Skill Store. You need not wait for your skill to receive 500 unique users to submit the Offer application form.

Q: If my skill goes live on the India store on 20 Mar, 2019, how many days will you consider to measure customer engagement of the skill?

A: We will consider customer engagement from the first date of skill publication on the Store (i.e. 20 Mar, 2019 in this case), to the end of the Offer Period at 11:59 PM on 31 Mar, 2019. We recommend you publish your skill at the earliest, in order to allow sufficient time for your skill to be used by Alexa customers. We also encourage you to continue improvising your skill during the offer period, to ensure more customers engage with it. Here are the best practices to improve customer engagement for your skill.

Q: If I republish a skill will you consider unique user count from the date of republish?

A: We will consider customer engagement from the first date of skill publication on the Store, to the end of the Offer Period at 11:59PM on 31 Mar, 2019. You are encouraged to publish new improved versions of the skill during this period, which may help you attract more customers.

Q. Will customers using the skill on the Alexa app (on mobile devices) count towards the unique user count?

A. No, only users who have used your skill on an Amazon Echo device will be considered for the unique user count, to determine your eligibility for the add-on incentive.

Q. If my skill receives more than 750 unique users from customers using the skill on Echo devices within the promotion period, will I be eligible for all three add-on perks - Echo Dot, Bose Headphones and Sony PlayStation 4?

A. No, you will only be eligible for one of the add-on incentives based on the unique user count of your skill as on 31 March, 2019.

Q. When will I know about my eligibility for the t-shirt and add-on offers?

A. We will communicate your eligibility for the t-shirt and add-on incentives by 30 April, 2019. You will receive your incentives by 31 May, 2019. With respect to the add-on promotion we may reach out to you for additional details before shipping out the incentive.

Past Alexa Perks