Build a Skill, Earn Developer Perks

Build for Alexa and STAND TO win cool swag and THE ALL NEW ECHO SHOW!

With Alexa, you can build natural voice experiences that offer customers a more intuitive way to interact with the technology they use every day. Reach customers through Alexa-enabled devices by creating cloud-based skills to deliver information, entertainment, games, services, and other content. Use the Alexa Skills Kit to build engaging voice-first experiences that customers love.

How it works:

Publish a new multi-modal Alexa skill leveraging Alexa Presentation language (APL) to the India Alexa Skills Store or add APL to an existing skill between 16 May, 2019 and 30 June, 2019 and get a free, limited-edition Alexa developer t-shirt. Terms and Conditions apply! You can use our templates to get started quickly, and then build the skill of your dreams or lean more on updating your existing skill to support APL. Please publish your skills with APL prior to submitting the form.

If you comply with the terms and conditions of the Offer you may receive the following perks:
- T-Shirt Offer: Add multi-modal functionality using APL to a new or existing skill on the India Alexa Skill Store between 16 May'19 and 30 June'19, and you may be eligible to get a limited edition Alexa developer t-shirt.
- Add-On Offer: If more than 500 new incremental unique customers enable and use your skill on Amazon Echo devices as on 15 July, 2019, you may be eligible to get an Amazon Gift Card worth INR 5000.
- Bonus Offer: The developer who publishes a new Alexa skill with APL between 16 May’19 and 30 June’19 and receives the most number of unique customers enabling and using the skill on Amazon Echo devices as on 15 July'19, may be eligible to get the all new Echo Show.

Top Resources
- Video Series: Building Alexa Skills from Scratch
- Building for Echo Show and Echo Spot
- Building an Engaging Alexa Skill: Why Testing and Automation Matter
- Tips on Promoting Your Alexa Skill
- Test Simulator for Alexa Skills
- Learn to create Alexa skills in multiple languages

Top APL Resources
- Alexa Presentation Language (APL) Overview
- How To Get Started with APL - How to add APL to your existing skills?

To be eligible for this promotion, you must fill out the form below. See full terms and conditions below.

Note: You need to apply for the developer promotion in the form below, with only one Alexa skill. If you submit multiple Alexa skills through the form below, the last submitted skill will be considered for the developer promotion. Log in to the developer portal and start building your new skill today. Additionally, you can also earn cash rewards by publishing highly engaging skills to the India Alexa Skills Store.

If you’re not in India, check out our other promotions in US, the UK, Germany, Japan, France, Italy, Spain, and Australia to see if your country/region of residence is covered by those promotions. Please note: you may only apply to one Alexa developer promotion in one geography in the country/region you reside in.

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Terms and Conditions

  1. The promotional T-shirt, Add-On, and Bonus Offer (collectively, “Offer”) is available to eligible developers (“Developers”) (a) who publish an eligible skill on the Amazon.in Alexa Skills Store(“Store”) and (b) apply for the Offer by submitting the submission form for the Offer with complete and valid entries between May 16, 2019 at 12:01 am (IST) and June 30, 2019 at 11:59 pm (IST) both days inclusive (the “Offer Period”).
  2. To be eligible for the Offer, developers (a) should be individuals residing in India; (b) should have an account on the Amazon Apps & Games Developer Portal for which the developer is the primary owner; (c) should have accepted the App Distribution and Services Agreement; and (d) must not be employees of Amazon or its affiliates. Organizations and other body corporates that develop skills for the Store are not eligible for this Offer.
  3. To be eligible for the Offer, skills must meet the criteria listed below. Amazon reserves the sole discretion to judge skill eligibility for this Offer.
    • Each skill submission for the Offer must be an original, custom, functioning, multi-modal Alexa skill built with Alexa Presentation Language (“APL”). Skills created under the Smart Home and Flash briefing models are not eligible for the Offer.
    • Only skills built using the Amazon developer portal will be eligible for the Offer. Skills built using third-party tools or Alexa Skill Blueprints will not be eligible for the Offer.
    • The skill must be submitted through the developer portal, must comply with our Certification Guidelines and Submission Checklist, and must be approved by Amazon for publication. Please access this link to view the Certification Guidelines.
    • If a Developer submits multiple skills for the Offer through the submission form, only the last submitted skill will be eligible for the Offer.
    • To be eligible, a skill must not have been developed or derived from a skill developed with financial or preferential support from Amazon. Such skills include, but are not limited to, those that received funding or investment for their development, were developed under contract, or received a commercial license from Amazon.com any time prior to the end of promotion period. This includes skills that have been funded or co-developed by Amazon.com including skills that earn money through licensing. Amazon.com, at their sole discretion, may disqualify a submission, if awarding a promotional benefit would create a real or apparent conflict of interest.
    • Skills that are presently promoted by Amazon on the India Alexa Skills Store or skills for which developers have received Alexa Developer Rewards in the past are not eligible for the Offer.
    • Developers should ensure their skills are in compliance with all applicable laws. Developers are solely responsible for the content of their skills and warrant that none of the content is or will be defamatory, libelous, obscene, or otherwise illegal, and it does not and will not invade or infringe upon any right of privacy or publicity of any person or entity, or infringe upon any patent, trademark, service mark, trade secret, copyright, or other intellectual property right, including author’s rights and moral rights.
  4. Under the T-Shirt Offer, Developers who publish an eligible skill on the Store during the Offer Period or update a previously published skill to include APL within the Offer Period, and otherwise comply with the terms of the Offer will receive an Alexa developer t-shirt (“T-shirt”), while supplies last. T-shirts are limited to one redemption by the primary owner of the developer account.
  5. Under the Add-On and Bonus Offer Developers (i) who publish an eligible skill on the Store during the Offer Period and has been used by at lease one customer on an Amazon Echo Show or Echo Spot ; and (ii) otherwise comply with the terms of the Offer, may be eligible to receive one of the following offer benefits (each a “Benefit”) as applicable:
    • Developers who (i) have published a new eligible skill or updated a previously published skill to include APL during the Offer Period; (ii) have their skill enabled and used from an Amazon Echo device by at least 300 incremental new unique users as on 15 July, 2019; and (iii) otherwise comply with the terms of the Offer, will receive an Amazon Gift Card worth INR 5000;
    • Developers that have their newly published eligible skills enabled and used from an Amazon Echo device by at least 1500 incremental new unique users as on 15 July 2019, will be eligible to participate in the Bonus Offer. Under the Bonus Offer, the developer with the highest number of unique users of their eligible skill as on 15 July 2019 will receive an Amazon Echo Show device. Skills that have been published before the Offer Period and updated to include APL during the Offer Period are not eligible for the Bonus Offer.
  6. The following additional terms and conditions apply to the Add-On and Bonus Offer:
    • The Benefit will be sent only to the person listed as the primary owner of the Developer Account associated with the eligible skill, at the physical address associated with the Developer Account.
    • In situations of a tie, Amazon will break the tie upon consideration of factors determined at its sole discretion.
    • An Amazon gift card of equivalent value will be provided to the Developer eligible to receive the Benefit where the Benefit is out of stock.
  7. Amazon may choose to engage the services of third party service providers to ship the T-shirt or Benefit as applicable to Developers. By submitting your skill for this Offer you give your consent to Amazon to share your details necessary to fulfill delivery of the T-Shirt or Benefit with our third party service providers. Amazon may request you to verify your identity before shipping the Offer Benefit.
  8. Developers who submit their skill for multiple Alexa promotions are not eligible for this Offer. Offer may not be combined with other offers.
  9. Offer limited to one promotion benefit per person, per skill ID, per developer account, per email address, per Amazon.com account and per physical address.
  10. Amazon reserves the right, at any time, without prior notice and without assigning any reason whatsoever, to add/alter/modify/change or vary all and/or any of these terms and conditions or to replace, wholly or in part, this Offer by another offer, whether similar to this Offer or not.
  11. Amazon reserves the right to determine eligibility of the developer and/or skill for the Offer in its sole discretion.
  12. Amazon reserves the right to disqualify a Developer from receiving the T-shirt or Benefits under this Offer if Amazon determines in its sole discretion that any fraudulent activity has being carried out for the purpose of qualifying for this promotion.
  13. The T-shirt and Benefits are non-transferable and cannot be resold or redeemed for cash.
  14. If you violate any of these terms, the App Distribution and Services Agreement or any of our Program Policies, the Offer will be invalid.
  15. Void where prohibited.

If you have any issues with this form, please contact us.

FAQs:

Q: When submitting my skill through the submission form, can I submit my skill name instead of my skill ID?

A: No, a skill ID is required for your submission to constitute a complete submission. Incomplete submissions will be marked as invalid. You must include the amzn1 at the front of your skill ID and it must be copied exactly as shown in your Amazon Developer Console account (it is case sensitive).

Q: How do I find my skill ID?

A: You can find your Skill ID by logging into developer.amazon.com and navigating to Amazon Developer Console > Alexa Skills Kit > View Skill ID. The Skill ID is unique and typically starts with amzn1.ask.skill or amzn1.echo-sdk-ams.app.

Q: Do I have to wait for my skill to go live before I can submit my skill(s) for the promotions?

A: Yes. Your skill must be published to the India Alexa Skills Store prior to applying for promotion or your application will be invalid.

Q: I have published a skill but it is only available on the US Alexa Skill Store. How do I get it published on the India Alexa Skills Store?

A: To publish your skill on the Alexa India store and qualify for this promotion, your skill should necessarily have English (IN) as a language model. The default language model while creating a new skill is ‘English (US)’. If you have not chosen ‘English (IN)’ at the time of skill creation, you can add it as a new language model to your skill by going to Language Settings -> Add new language -> English (IN). You will then need to have the skill interaction model created for the ‘English (IN)’ language model and resubmit the skill for certification. For more details, please refer to the documentation on 'how to add a language to an existing skill'. We will consider the skill for the developer promotion provided the skill is live on the India Alexa Skill Store, within the offer period.

Q: I built a skill with a few of my friends. Can we all apply for the promotion using the same skill ID?

A: No. Each skill ID may be used only once. The Benefit will be sent only to the person listed as the primary owner of the Developer Account associated with the eligible skill, at the physical address associated with the Developer Account.

Q: I published my skill to the India Alexa Skills Store, but I live in another country. Can I still apply to the India promotion?

A: No. Developer location on the Company Profile page in the Amazon Developer Console is the determining source for eligibility. You must reside in India to qualify.

Q: What happens if I submit multiple times to the same promotion?

A: We will review only your last submission during the Offer Period.

Q: Do I have to publish the skill to the India Alexa Skills Store?

A: Yes, your skill should be live on the India Alexa Skill Store to be eligible for the Offer. However, we encourage you to publish your Alexa skill to other Skill Stores as well to allow customers across the globe to use your skill.

Q: For the Bonus Offer, will you count unique users of my skill across all Alexa Skill stores or is it only on the India Alexa Skills Store?

A: We will consider all unique users that enable and use your skill on Amazon Echo devices across all Alexa skill stores for the promotion.

Q: Do I have to wait for my skill to get 500 users before submitting the Offer application form?

A: No. You can submit the Offer application form after your skill is published on the India Alexa Skill Store. You need not wait for your skill to receive 500 unique users to submit the Offer application form.

Q. What constitutes an APL Skill?

A. The Alexa Presentation Language (APL) is Amazon’s new voice-first design language you can use to create rich, interactive displays for Alexa skills and tailor the experience for tens of millions of Alexa-enabled devices. Using APL, you can easily build customized, robust displays that coincide with your personal brand and the context of your voice experience. You may have previously developed skills for Alexa-enabled devices with a screen that use display templates, which has limited capabilities compared to APL. With APL, you have the power and flexibility to build multimodal skills with many visual elements–including graphics, images, and slide shows–and to customize the output for different devices. Skills that have APL interface enabled but do not include the APL code will not be considered to be true APL skills and will not be eligible for the promotion.

Q: If my existing skill is already built with Alexa Presentation Language, will it be considered for this Offer?

A: Existing skills which have been built using APL before 16 May 2019, are not eligible for this Offer.

Q: If my existing Alexa Skill has over 1500 new customers as on 15 July 2019, will I be considered for the Bonus Offer?

A; The Bonus Offer is only for new Alexa skills with APL. Existing skills that was published before 16 May 2019 the first time, will not be considered for the Bonus Offer.

Q: If my skill with APL goes live on the India store on 1 June, 2019, how many days will you consider to measure customer engagement of the skill?

A: We will consider customer engagement from the date of skill publication with APL included on the Store (i.e. 1 June, 2019 in this case), to end of day on 15 July, 2019. If you have published a skill the first time on 20 May 2019, and then published the next version of the skill with APL on 1 June, we will consider customer engagement from 1 June 2019 for this Offer. We recommend you publish your skill at the earliest, in order to allow sufficient time for your skill to be used by Alexa customers. We also encourage you to continue improvising your skill during the offer period, to ensure more customers engage with it. Here are the best practices to improve customer engagement for your skill.

Q. Will customers using the skill on the Alexa app (on mobile devices) count towards the unique user count for the Add-On and Bonus Offer?

A. No, only users who have used your skill on an Amazon Echo device will be considered for the unique user count, to determine your eligibility for the Add-On and Bonus Offer.

Q. When will I know if I will receive a T-shirt, or other Benefits under the Offer?

A. If you are to receive a T-shirt, we will let you know by 31 July 2019. If you are to receive the Add-On or Bonus Offer Benefit, you will receive a communication from us confirming your Benefit by 16 August 2019. With respect to the Add-On and Bonus Offer we may reach out to you for additional details before shipping out the Echo Show.

Q. How will I know if my skill has won the Echo Show Bonus Offer?

A. We will communicate your eligibility for the Echo Show devices by 16 August, 2019, should your skill receive the highest number of unique customers enabling and using your skill.

Q. My skill has received 1400 incremental new unique users as on 15 July, 2019. Will I be considered for the Echo Show Bonus Offer?

A. No, you will not. Only developers that have their skills enabled and used from an Amazon Echo device by at least 1500 incremental new unique users as on 15 July 2019, will be eligible to participate in the Bonus Offer. Under the Bonus Offer, the developer with the highest number of unique users as on 15 July 2019 will receive an Amazon Echo Show device. Don’t forget to promote your skill after publishing it!

Past Alexa Perks