Amazon Moments is a cross-platform marketing tool that allows you to deliver physical and digital items to your customers in over 100 countries. Moments lets you increase engagement by offering tailored rewards delivered by Amazon when customers reach actions that matter in your apps and websites. When using Moments, apps across industries have seen improvements in engagement — in gaming, one developer increased their percentage of first time payers by 20x. A streaming video service offered $10 worth of physical rewards and doubled the likelihood of winning back a subscriber.
The user-friendly Moments console allows your marketing team to choose when, where, and how your users see Moments and receive rewards. You can easily set up multiple campaigns to A/B test the most effective mixture of CPA, action, and rewards.
Developers are choosing Moments for its easy implementation and universal functionality. Amazon Moments is available on all platforms - iOS, Android, FireOS, and web. The low lift implementation API enables small and large developers to easily integrate and start testing campaigns. The lightweight API sits on top of your existing retention mechanics. You simply show your users a dialog message to inform them of the desired action and corresponding reward. When your user completes the action, you use the Moments API to get a reward URL, which allows your users to redeem their prize via Amazon. Simply add the reward URL to the “Congratulations” dialog call-to action or send the URL via email. Empower your marketers with the easy-to-use self-serve console for campaign setup and management.
“We tested Amazon Moments alongside our normal user acquisition and were impressed with its returns - we increased net revenue 6.8x by offering players $5 Amazon credit for reaching Team Level 15 in the game. The integration was simple and quick for our dev team to implement. We're looking forward to trying Amazon Moments again in the future both as an acquisition and retention tool.”
— Andy Jennings, User Acquisition Manager, PerBlue
“Our Moments campaign really resonated with our user base and helped drive a 296% increase in downloads for one of our legacy titles. We also appreciated being one of the early partners for the Moments program. It was a unique experiment that allowed us to speak to and reward our digital customers, as well as build awareness around our physical toys.”
— Nick Shim, Director of Digital Products, Sago Mini