Recorded live at AWS re:Invent 2014 this free video will introduce you to Fire the first phone designed by Amazon. You will learn about the new customer experiences it enables and how top developers have updated their Android apps to take advantage of Fire phone. Learn about the hardware, the services, and the development SDK including Enhanced Carousel, Firefly and Dynamic Perspective, Appstore Developer Select, submitting to the Amazon Appstore, and Best Practices for developing great Fire apps.

Now Is the Time to Submit Your Apps for Fire

Create immersive apps that respond to the way a customer holds, views and moves the phone. We have updated Appstore Developer Select, Amazon Mobile Ads API, and Amazon Testing Services with more incentives:

• Appstore Developer Select: Optimize your apps for Fire phone and get enhanced merchandising and 500,000 Amazon Coins incentives for your customers. Get the details here.

• Amazon App Testing Service: Most Android apps just work on Fire mobile devices. Test your app's compatibility in 90 seconds by dragging and dropping your Android APK into our testing tool. Sign up for a free developer account to test your app's look and feel on devices and get the results within 6 hours. Test your app now.

For more information about getting started with Fire phone, check out the following additional resources:

• Amazon Fire Phone
• Amazon Fire Phone SDK
• Top 10 Tips for Optimizing Your Android Apps for Fire Phone
• Getting Started Developing Apps for Fire Phone
• What's New in the Fire Phone SDK

-Dave (@TheDaveDev)