Grow your business
One question developers commonly ask is how they can grow their business by introducing their apps and games to new Amazon customers. You can think about two types of marketing for your app: detail page content and assets, which customers see once they've already decided to learn more about your apps; and traffic drivers, those marketing assets or opportunities that drive new customer eyes to your apps, like featured marketing placements. Our marketing team recommends that you start by optimizing the former before focusing on the latter.
Detail Page Content and Assets
- Detail Pages, Video, Screenshots
Your detail page, screenshots, and video are your chances to sell your app to potential customers. What would you tell a friend who is learning about your app for the first time? Put that information on your detail page. Visit our blog for tips on how to write an effective detail page and incorporate video and screen shots into your marketing materials.
- Promotional Images
Uploading a promotional graphic allows the Amazon team to introduce your app to customers in a colorful way, using one image to generate excitement about your app. Consider creating a promotional image to take advantage of new marketing placements for this purpose. These graphics should be 1024x500 pixels and in PNG or JPG format. Steps to upload these images are available on the blog.
- Localized Marketing Content
Amazon highly recommends you translate your content to ensure customers in different countries have an easier time discovering and using your apps, IAP items, and subscriptions. Developers can also localize their apps by adding marketplace-specific pricing as well as app titles and descriptions. Sign into the Distribution Portal to localize your apps, and we invite you to learn more about localization best practices and steps to localize your apps on Amazon from our blog.
- Featured Placement Request
We constantly strive to introduce Amazon customers to new apps they'll love, thus helping our developers grow their businesses. We highlight apps through our storefronts on mobile devices, Kindle Fire, and Amazon.com and through marketing vehicles like e-mail, Facebook, and Twitter. For example, featured placements could include "Highly Rated Apps and Games" and "Featured New Releases," and your app would be considered for these placements, as applicable. Your app may also be considered for seasonally relevant placements such as summer travel, back to school, or holiday apps. If you are interested in a featured placement, we invite you to tell us more about your app by completing our marketing request form or learn more about the process on our blog.
Don't forget to tell your customers that your app is available on Amazon! Driving traffic to Amazon gives interested customers a place to research and purchase your app. Leverage badges to link potential purchasers from your website to Amazon to learn more about your app.