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You’ve worked hard to create a new app — devoting hours to developing the concept, designing the user interface and prototypes, and coding your vision. But even the best app needs help in gaining visibility and awareness: If your customers don’t know about it, they can’t try it. A marketing campaign, including in- and out-of-store promotion, can be the difference between your apps taking off or staying stuck on the runway. The topics below take you through key steps to consider before, during, and after your launch. Use these resources to learn how and where to market your app, leverage Amazon's branding on your website, and more.

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Amazon Underground

Monetize 100% of your users with Amazon Underground. Get paid for every customer, every minute.

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Case Studies

Find out how other developers have become successful using Amazon services.

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Distribution Opportunities

Find out how to distribute your app on the Amazon Appstore, Web Appstore, and the Digital and Games Store.

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Marketing Your App

Increase your user base through email campaigns, social network posts, website badges, and marketing placements on Amazon.

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Trademarks and Badges

Find Amazon-approved marketing assets and brand, trademark, and marketing guidelines here.