Check your doorsteps, the all-new Amazon Fire TV is now shipping! The all-new Amazon Fire TV provides your app with the power it needs to perform its best and truly engage your customers.

Come spend an evening with Amazon's Android Developers on Friday, October 13th from 6-9PM for an opportunity to meet and network with fellow Android enthusiasts.

Device targeting provides a number of benefits for your app. By choosing the right devices to support, you can focus your efforts on the experience that is best suited for your target users.

It is always easiest to research and plan your strategy for building your app or game first than it is to backtrack your steps. Here are six key steps to plan and research your apps and games properly.

Pretty features might blind your users for a moment, but they won’t continue to use an app that doesn’t function well. Plan ahead to create a reliable app that succeeds .

The most successful apps in the Amazon Appstore are the ones that solve a perceived problem and save time, while still being simple and straightforward. Taking the time to clearly define the end users problem keeps your efforts on track throughout development, and eventually leads to a solid app.

By 2020, mobile games are expected to generate $64.9 billion in revenue. With so much revenue at stake, we asked Newzoo to help us find out what types of mobile games players are looking for, and how they are finding it.

You can reach a whole new audience on Fire tablets and other devices—with little to no modifications to your Android app. This blog provides a quick overview of what you need to know to get started.

Building an app isn’t easy, and the work doesn’t end at launch. That’s why we decided to create a complete guide for developers.

A soft launch is a valuable way to see how well your game performs before launching it for wider distribution. It allows you to isolate and optimize successful factors and problem areas strategically. Our friends at deltaDNA share their top tips for ensuring your soft launch is a resounding success.

The name of your game is one of the most important decisions you make. Here are some tried and true naming methods to help get you started:

We’ve all read the declarations that tablets are dead. In reality, tablets—and smartphones for that matter—are just enjoying longer lifespans. Though shipments of tablets are down globally, the market remains considerably large.

Here’s where you can find the Amazon Appstore Developer Evangelists this May:

Ratings and reviews directly impact discovery and downloads for your apps and games. Not only do they provide a quick snapshot to potential users about how awesome—or not—your app is, they also play an important role in how your app ranks.

Our latest eBook details everything you need to know about putting your app into the hands of actual users before you launch it more widely.