Apply for Works with Alexa Certification

Use the Alexa Certification Console to manage your Works with Alexa (WWA) certification.

Prerequisites

Before you use the Alexa Certification Console, you need the following items:

General workflow and timelines

Use the following workflow and timelines to help guide you through the process of getting your product WWA certified and badged.

  1. Register your product – The first step in the certification process is to register a product within the console. For more details, see Register your product. If your product has multiple models, register each model version separately.

  2. Submit your product for certification – After you've registered a product, submit a certification request for the product. For details, see Submit your product for certification.

    • Requesting certification begins the process of engaging the WWA program team to review your request. The team reviews your submission and either sends it to a third-party testing facility or rejects the submission. Amazon notifies you of either decision, and if rejected, Amazon gives you the rejection reasons and how to proceed. A typical response time for the review is two days.
  3. Start the testing process – After the WWA program team accepts your certification request and sends it to a third-party testing facility, the testing facility reviews your submission. Then the facility contacts you directly to provide a quote for their fee. Expect the testing facility to contact you in no more than two days. For details about how testing facilities determine the test plans and the associated fees, see Understand testing and pay testing fees.

    • After the third-party testing facility sends you the quote, accept and pay the fee to move forward with the certification process. Amazon recommends that you take no more than two days to complete this step. Payment of fees doesn't guarantee WWA certification.

    • After you pay the fee, the testing facility provides instructions to send the product to their location so they can begin testing.

    • After the testing facility obtains the product, the testing facility follows the test plan required for your product to make sure that it meets the WWA quality bar. After the testing facility finishes testing, they provide you with a copy of the results and send the results to the WWA program team for review. Allow ten days for the facility to complete testing of your product.

    • The WWA program team reviews your test results and approves or rejects your submission. The team notifies you of either decision. If approved, you can move on to submit your product for the Works with Alexa badge. If rejected, Amazon notifies you with the rejection reasons and how to proceed. A typical response time for the review is two days.

  4. Request the Works with Alexa badge – After you receive certification, submit your product for the WWA badge. For more details, see Submit your Product for the Works with Alexa Badge.

    • The WWA program team reviews your badge request and approves or rejects your submission. If approved, Amazon places the badge on your product page by the date you've requested. If rejected, Amazon notifies you with the rejection reasons and how to proceed. A typical response time for the review is two days.

To track the status of your certification request throughout the process, see Track the status of your certification.
For answers to frequently asked questions, see Works with Alexa FAQ.

Register your product

You must provide information for each product that you want to certify. If your product has multiple models, register each model version separately. For example, if you have two light bulbs that share the same lumens but have different model numbers, register each of them for certification. However, don't register true product variations separately. For example, if you have two light bulbs that have different colors and quantity (multi-packs) but the same model number, register them one time. You can request a WWA badge for each variant after your product receives certification. For more details about variations, see Variation Relationships Overview.

You can include a hub when you register your product. For example, if your light bulbs connect to Alexa through your smart hub, register your light bulb on the Product page and select Local control (Hub) as the connection type on the Services page. Submit your hub configuration on the Setup page. If your product receives WWA certification, your hub also receives certification. Don't register or submit the hub independently. If you already submitted your product for certification, please re-register your product to add the hub information and, then resubmit your product for certification.

If you plan to certify a product for multiple countries or with multiple hubs, register the product one time. You can specify the countries in the Submit your product for certification step.

To register your product

  1. Log in to the Alexa Certification Console.

  2. In the Register New Product page, select the Device Type and choose Register.
    Or, on the Products page, choose Register Product.

  3. On the Product page, provide the following information.

    1. For Will this product be sold online at Amazon.com or via other channels?, choose Online if you intend to sell your product on amazon.com.
      Choose Other if you don't plan to sell your product on amazon.com.
    2. (Optional, if you chose Online for the previous step.) For Please provide the product ASIN, enter the ASIN that corresponds to the product you are registering.
      When you provide the product ASIN, the console pre-populates the remaining product fields, if possible. You can still edit the pre-populated fields.
    3. For Retail Name, enter the name of your product.
    4. For Device Category, choose the category; for example, Lighting and Power.
    5. For Device Type, choose the device type; for example, Light bulb.
    6. For Brand, enter the brand of your product.
    7. For Model Number, enter the model number of your product.
    8. After you've verified the information, choose Save & Next to continue.
      Or, choose Save to save your data and continue later.
  4. On the Services page, provide the following information.

    1. Select the Alexa connection type from the options available.
      The registered Device Type determines the displayed options.
    2. If your device connects to Dash, select the Dash connection type from the options displayed.
      Also, provide the Dash Model ID for the device.
    3. Select the communication protocol your device uses to connect to Alexa.
    4. After you've verified the information, choose Save & Next to continue.
      Or, choose Save to save your data and continue later.
  5. On the Capabilities page, provide the following information.

    1. Select the capabilities that your product supports.
      The Alexa Certification Console selects required capabilities automatically based on the Device Type. For details, see Required Capability Interfaces.
    2. After you've verified the information, choose Save & Next to continue.
      Or, choose Save to save your data and continue later.
  6. On the Setup page, provide information to set up your device for testing.

    1. Provide the configuration information requested.
      Provide hub configuration, if any.
    2. After you've verified the information, choose Save & Finish to submit your product for registration.
    3. Click Yes if you would like to start a certification request for your product.
      Click No if you would like to save your data and continue later.

You can also complete the procedure for registering your product on the Products page.

  • If the status is Missing information, choose Edit in the Actions section to provide more information to complete registration.
  • If the status is Ready, choose Submit in the Actions section to start a certification request for your product.

Submit your product for certification

After you complete your product registration, you can submit the product for certification. If you plan to certify your product to work with multiple hubs, submit multiple certification requests, one for each hub. Similarly, if you plan to certify your product for multiple regions, submit multiple certification requests, one for each region. You can request certification for all the countries within a single region in a single certification request. Certification in multiple regions requires reduced, but incremental, testing. For more details on testing, see Scope and testing fees.

If you have your certification request open already in the Alexa Certification Console, skip the following procedure and go directly to the procedure, "To submit your product for certification."

To start a certification request if not already open in the console

  1. Log in to the Alexa Certification Console.

  2. On the Certification page, Click Create Project.

  3. On the New Project page, choose Works with Alexa program.

To submit your product for certification

  1. On the New Project page, provide the following information.

    1. For Which product do you want to certify?, choose your product from the list of your registered products.
    2. For Was this product previously certified before the availability of the Alexa Certification Console?, select Yes if your product was previously certified, and provide proof with the relevant badged ASINs.
      Many products received badges before the launch of the Alexa Certification Console in November 2018.
      If your ASIN has a WWA badge online and you're certifying it in the console, select yes and provide the ASIN and country. Otherwise, select No.
    3. For Do you have an approval code?, select Yes if you have an approval code and provide the approval code. Otherwise, select No.
    4. For In which country was this device manufactured?, choose the country.
    5. For What is the current hardware version of the device to be reviewed?, enter the version number.
    6. For What is the name of the chipset in this device?, enter the chipset name.
    7. For What is the current firmware version of the device to be reviewed?, enter the version number.
    8. (Optional) You can share a demonstration of your product's user experience with the testing facility by uploading a media file. From Choose media files, click Select file to select your media file.
      The file must not be larger than 100 MB.
    9. For In which geographic region do you want to certify your product?, choose the region and then select the countries.
      You can select one region per certification request.
    10. For Connection Type, choose the connection type.
    11. If you use a skill to connect to Alexa, for Skill Name, enter the name of the skill.
    12. If you use a skill to connect to Alexa, for Skill ID, enter the information for your skill.
      You can find the skill ID in the Alexa Skills Kit developer console. If you don't have access to the skill ID, provide the ASIN instead. Browse to the skill in the Alexa Skills Store; the ASIN is the 10-digit alphanumeric ID in the URL. For example, in the URL www.amazon.com/gp/product/A1A1A1A1A1, the ASIN is A1A1A1A1A1. If you enter the skill ASIN into the console, the console automatically converts the ASIN to the skill ID.
    13. If you use a skill to connect to Alexa, for Skill Stage, choose Live or Development.
    14. If you would like to save your Company Account information, select Save to my profile.
    15. For Company Information, Bill To Address, Delivery Address, and Physical Address, provide the information about your company.
      Amazon uses the email addresses and phone numbers that you provide during testing of your product.

    16. After you've verified the information, choose Save & Preview.
      Or, choose Save to save your data and continue later.
  2. On the Preview Project page, do the following.

    1. Verify all information that you provided.
    2. Review the Test Plans section to see the testing documentation. Click the arrow next to each item to view the test cases.
  3. When all your information is correct, choose Submit to apply for certification.
    Or, choose Edit to edit your data.

Track the status of your certification

After you submit your product for certification, you can view your certification request on the Certification page. You can track the status of your certification request in the status column. For details about status code, see Works with Alexa Certification Status Tracking.

Understand testing and pay testing fees

After you apply for certification, Amazon reviews your request for eligibility. If accepted, Amazon assigns the necessary test plans and testing scope based on the following:

  • The type of device and the method that you use to connect to Alexa.
  • The capabilities that your product supports.
  • The technical specifications of your product.
  • The countries you want the product certified in.

For a product that connects to Alexa with an Alexa skill, the first time you seek certification for your product, your skill undergoes functionality testing, user experience testing, and Lambda function testing. To receive certification in additional Lambda regions, your skill must go through reduced but incremental testing. For more details about Lambda function regions, see Deploy Your Lambda Function to Multiple Regions.

Amazon contacts the third-party testing facility responsible for the product testing. A representative of the testing facility contacts you within 48 hours with a quote to cover the cost of testing. For an estimate of the cost, visit the WWA testing cost estimator. The testing provider provides any pricing estimates for testing, not Amazon. Each time you submit a product for testing, you must pay a fee to the testing facility. The testing facility determines the fee based on the scope of your product.

If your product doesn't pass the test plan, the testing facility provides a list of failures so that you can take steps to correct the issues. Review your test results in the Alexa Certification Console.

To resubmit your product for testing

In the Alexa Certification Console, open the Certification Requests page and then click the project ID to open the project details page.

  • On the Project Details page, choose Test Again to create a new testing request.
  • Choose Submit to retest your product.
    Or choose Cancel to cancel your testing request. Or, choose Save to save your data and continue later.

After your product passes testing and achieves WWA certification, the status changes to Completed and the result is Approved. Next, you can request the WWA badge.

You'll receive email notifications for each certification request from wwa-notifications@amazon.com to notify you of status updates on your request. You can unsubscribe from the emails at any time by updating your preferences within the console.

To contact the Amazon Works with Alexa Certification Program

If you have questions, reach out to the WWA program team by using Contact Us.

  • On the Alexa Developer Contact Us page, for Type, choose Works with Alexa Certification and then for Category, choose the appropriate category for your question.

Request the Works with Alexa badge

After your product receives certification, you can request the Works with Alexa badge. Before you submit the badge request, make sure your product meets the Badge requirements.

If you have multiple ASINs for the product, submit a badge request for each ASIN. You can also request the badge for any product variants. For example, if your television is now certified in the US, you can submit separate badge requests for each size and screen resolution for the specific product profile in the US.

To submit your product for the WWA Badge

  1. Log in to the Alexa Certification Console.
  2. On the Badges page, choose Request Badge.
  3. On the New Badge Request page, provide the following information.

    1. For Which program do you want to add the badge?, select Works with Alexa.
    2. For Which product do you want to add the badge?, choose your certified product from the list.
      Only approved certifications appear.
    3. For Enter a retail identifier for this product. Specify a UPC, EAN, JAN, or GTIN-14 identifier by selecting the identifier type from the list and then enter the identifier code in the text box.
    4. For Enter an ASIN for this product, enter the ASIN corresponding to the product.
      Submit one ASIN at a time. If you have multiple ASINs for the product, submit a badge request for each ASIN.
    5. For If this request is for a product bundle, does the bundle include any of these devices?, select all that apply.
    6. For When should this badge go live?, choose whether you want the badge as soon as possible or on a specific date.
      If you choose a specific date, the console prompts you for the date.
    7. For Select the marketplaces where you want the badge on your product, select all countries that apply.
      The checkboxes show the countries that you selected in your certification submission appear. The ASIN must be live in the country to receive badge approval.
  4. After you have verified your information, choose Submit to apply for the badge. Or, to save your data and continue later, choose Save.

After you submit your badge request, view your request on the Badges page. Amazon notifies you by email when the status changes. You can also track the status of your request in the Badge status column.

If your badge request is rejected, Amazon provides the reasons why and what actions need to be taken to resubmit the badge request. Review the rejection reasons in the Alexa Certification Console.

Next steps

After Amazon has certified your product and approved a WWA badge, you can add the WWA badge to your marketing materials. For more details, see Add the Works with Alexa badge to your marketing materials.