About this Guide

You need to make a significant number of decisions to design and implement a Moments campaign. This user guide provides concrete advice and best practices, based on the successful Moments campaigns from the early adopters of the Moments service.

Who should read this guide

Marketing teams who want to design and implement Moments campaigns.

What you will learn

This guide will help you get started on the right path to create your first Moments campaign. You will learn:

  • High-value actions that increase user engagement
  • The steps to set up a successful campaign
  • The best actions to achieve your campaign's goal
  • How to optimize your cost-per-action
  • Considerations for selecting awards
  • How to create effective user messaging