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After Amazon certifies your product and approves a Works with Alexa (WWA) badge, you can add the badge to your marketing materials.

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Certification completion status

After your product passes testing and achieves WWA certification, the certification status changes to Completed and the result changes to Approved. If you submitted a badge request for your Amazon Standard Identification Numbers (ASINs) and Amazon approved the request, they change the badge status to Enabled. Then, on the date you requested, Amazon places the badge on your product detail page on the Amazon retail website. If you haven’t submitted a badge request, you can request the WWA badge now. For details, see Request the Works with Alexa Badge.

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Update your marketing materials

After you receive WWA certification, you’re also eligible to use the WWA badge on product packaging and other marketing materials. For more details, see Add the WWA badge to your marketing materials.

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Recertify your product

To maintain WWA certification and the WWA badge, monitor your product to make sure it continues to meet the WWA availability, security, and operational requirements. Each WWA-certified product sold on the Amazon retail site must maintain reliable service and a good customer experience. Reliable service means service without high outages, latency issues, and invocation failures. Amazon uses customer reviews to determine a good customer experience. In addition, continue to monitor the required capability interfaces for your device type. If requirements change, make sure to update your product with new features and functionality made available by Amazon. Amazon performs ad-hoc audits to determine whether products continue to meet the high-quality bar for the WWA badge. For more details, see Maintain Works with Alexa Certification.
Last modified on May 1, 2026