The experience on Fire TV requires you to think about designing for the 10-foot experience as well as taking into account different control interfaces, like a remote and voice capabilities.

We're excited to announce three new Smart TVs: the Fire TV Edition - Toshiba HD (2018), the Fire TV Edition - Insignia 4K (2018), and the the Fire TV Edition - Insignia HD (2018).

In the 1.0.7 release of Fire App Builder, we added a new feature that has become more relevant given the release of Fire TV Cube: voice interactivity with the media transport controls. Media transport controls refer to the play, pause, rewind, and fast-forward actions with your media player.

Designing for the 10-foot experience does require that developers understand the capabilities (and limitations) of TV hardware, and to reconsider how they present information and handle user input. There are a few key design principles that apply.

For developers, this new smart TV adds yet another way to reach potential customers. When you publish on the Amazon Appstore and target Fire TV, your apps and games will be available on the Toshiba 4K Ultra HD - Fire TV Edition out of the box.

Check your doorsteps, Amazon Fire TV Cube is now shipping to customers in the United States. The hands-free 4K Ultra HD streaming media player with Alexa is available for $119.99 and ships with an IR extender cable and Ethernet.

This is a guest post by Ling Shi, principal software development lead at Hulu, originally published on the Hulu Tech Blog. 

Today, we are excited to introduce Amazon Fire TV Cube, a hands-free 4K Ultra HD streaming media player with Alexa, allowing you to control your TV from across the room.

We are excited to announce the global availability of Amazon Creator, an online publishing tool that lets you create media-based Amazon Fire TV apps without writing a single line of code.

In this blog post, we’ll introduce you to the Media Session API to enable voice control on media apps on Fire TV. With MediaSession, your customers can play, pause, skip forward, or rewind content with their voice.