Last week we talked about what a detail page looks like over the fold in the Amazon Appstore for Android. This week, we’re going to dive into what customers see when they scroll down. Before we talk about what’s under the fold, here’s a look at the Airport Mania: First Flight app detail page over the fold.
While the first thing most customers see when they’re looking at apps is the title, icon, and price, what cinches the deal is often what’s in the details. So what does this mean for you? The content under the fold is invaluable in helping customers make decisions about what to buy/download and what to skip. It’s important to provide details including images and appropriate descriptions that show what your app can really do.
There are 5 key components of a detail page “below the fold.” The first two are are:
1. Product Details
2. Product Features
This is the “just the facts ma’am” section where we bottom line what the customer is getting, ASIN (Amazon Standard Item Number - this is your unique Amazon app ID similar to what a barcode is for products in stores), dates of note, and average customer rating. You’ll see we encourage customers to tell us what they think.
Here’s where we bottom line what your app is all about – we take this information directly from what you put into the Developer Portal, so it’s important to list accurate, helpful features. If a customer doesn’t have time to read the detailed description, they can get the gist from the Features.
3. Product Description
We use the Description you provided in the “Description” section on the Appstore Developer Portal as well as information that’s on your website (if applicable) to create a detail page with rich, helpful information about your app. We also like to include images in the Description when available (we pull these from the screenshots you provide with your app submission). An abbreviated version of this description is included on the detail page in the mobile store itself (stay tuned for a peak at a detail page on the mobile store!). If your app doesn’t sell itself, we hope the product description helps.
The final two sections are really all about you and the app requirements. They are:
4. Developer Info
5. Technical Data
We want to boost your brand. Here’s where you can talk about who you are and what your expertise is. We pull this directly from what you put in the Developer Portal.
As the name implies, this is where we put the technical info including app size and version.