According to Newzoo’s Mobile Games Market Landscape report, there are approximately 49.3 million mobile gamers who can be classified as Big Spenders, spending more than $25 per month on or in mobile games.
As a developer, you no doubt aim to attract these Big Spenders to your game, as well as keep them engaged—and spending. In our new eBook, “In-App Purchasing Lessons from the Top 50 Game Developers”, we share engagement and retention strategies we have learned from the top 50 revenue-grossing freemium games in the Amazon Appstore. We found that when compared to a sample set of other freemium games, the top 50 generated on average 24 percent more average revenue per paying user (ARPPU) per day. Part of their success came from catering to those potential Big Spenders.[Read More]
The Amazon Mobile Ad Network (AMAN) is offering a limited time opportunity to double your worldwide August iOS ad earnings. Simply send the first ad request from qualifying new iOS apps* starting June 13th, 2016. Earnings on qualifying banner and interstitial impressions* served on iOS devices in all supported markets (US, UK, Germany, France, Spain, Italy, and Japan) will be doubled up to $10,000 per developer. If your qualifying iOS apps generate $10,000 in global ad earnings in August, AMAN will match your earning with an additional $10,000 in promotional earnings so you receive $20,000.
AMAN serves unique high-quality ads from Amazon and brand advertisers on iOS, Android, and Fire OS phones and tablets. See how these developers increased their ad earnings with AMAN.
* Existing apps already sending ad requests do not qualify. Apps that integrate the Amazon Mobile Ad Network SDK for the first time are eligible for the offer. Developers working with an Amazon Mobile Ad Network Account Manager do not qualify.
Click here to learn more. Share this post using hashtag #AMAN.
Cloud-based subscription software is on the rise and you can now utilize Amazon.com to sell your subscriptions to B2C and B2B customers. Amazon built the platform to extend the convenience in purchasing that is already found on Amazon to these types of products. This service improves your ability to monetize these types of apps, has features to lower cost of acquisition and is now easier to implement. We’ve built out the feature set necessary to handle subscription applications and just released a new update designed to significantly reduce the time and effort required to integrate with your PC, Mac, and web-based applications.
Amazon Instant Access isn’t the same as In-App Purchasing. Instead, it allows you to list and sell your digital subscritpion software on Amazon.com, just like physical items, so customers will be able to find your digital virtual goods through the same technology that drives discoverability and customer satisfaction for everything else on Amazon.com. Product searches and recommendations work exactly the same way for your digital products as they do for any other item on the Amazon website, as do direct product links.
In addition, Amazon Instant Access links your customer’s Amazon.com account with their account in your application, allowing direct delivery of the digital items they purchase. (If they don’t have an account with your application yet, we will prompt them to create one.) From the user’s perspective, delivery is seamless: they shop on Amazon.com, buy your subscription, and then access your software by logging-in. Subscriptions auto-renew and free trials auto-upgrade so there’s no interruption to the service.
The Amazon Instant Access service communicates with your application’s back-end server responsible for managing user accounts, inventory, and entitlements. You provide endpoints for account linking and item purchase/revocation that we will call when customers purchase from your digital catalog.[Read More]
JH Digital Solutions was founded by Finnish developer, Jari Huomo, and is the creator of hit Amazon Underground app, Zen: Coloring book for adults. Jari Huomo is an indie developer and self-proclaimed “coffee addict” working out of his home basement to build apps for all ages. After hearing about Amazon Underground on social media, Jari published his app, Zen: Coloring book for adults, to Amazon Underground, and now makes more on Underground than on all other platforms combined.
“My Amazon Underground experience has been superb so far! Zen: Coloring book for adults is now published for Amazon, Mac, Windows 10 desktop, iOS, and Google Play devices. The Amazon Underground version is the most downloaded one and Underground has currently made more money than other platforms combined!”
JH Digital Solutions has adopted a business slogan of “Apps for everyone,” building everything from storybook apps for kids, to tax calculator apps for entrepreneurs. In 2015, what began as a kids coloring app evolved into an adult coloring app with coloring pages created by artists from around the world.[Read More]
You spoke and we listened. We are excited to announce the launch of the Amazon Mobile Ad Network (AMAN) Adapter for MoPub. If you use MoPub to manage your ad monetization, it is now easier to add the Amazon Mobile Ad Network (AMAN) to your portfolio. This is a custom adapter that is solely supported by Amazon. Please contact Amazon for any questions.
A great way to increase your ad earning is to partner with multiple ad networks. Ad mediation services such as MoPub help you request ads from networks that provide the highest eCPM (earning per thousand impressions) to maximize your earning, and the new adaptor builds compatibility between the AMAN SDK and the MoPub SDK. AMAN serves displaying ads to iOS and Android apps in the US, EU and Japan. See how these developers increased their ad earning using AMAN.[Read More]
Coffee Stain Studios is a developer based in Skövde, Sweden and creator of the blockbuster game, Goat Simulator. We recently sat down with the CEO of Coffee Stain Studios, Anton Westbergh, to learn how an idea to build a game about a destructive goat could lead to over 7 million paid downloads worldwide since its creation, and become one of the top grossing games in Amazon Underground since launching in August of 2015.
Coffee Stain Studios started in 2010 with 9 students from the University of Skövde working on a game project that would become the prototype for their first hit PC game, Sanctum. In 2014, during a company brainstorm about their next game, the idea to build Goat Simulator was born. After posting a YouTube video of an early prototype of Goat Simulator that received 3 million views in the first week, Anton and his team knew they had created something customers were going to love. This has proven to be true, as 2 years later, Goat Simulator, which can be played for free with no in-app purchases on Amazon Underground, has topped the charts on almost all major platforms.
“We were hesitant to put Goat Simulator in Amazon Underground because when you have a really good, working monetization model, it’s scary to move into a new platform and try something different. We worried that this would affect our sales on the other platforms, but it has not. It’s definitely a platform that has worked for us and we’re going to have other titles in Underground in the future.”[Read More]
Spanish Footballer Gerard Piqué founded Kerad Games in 2012 and went on to create and distribute popular football games. In December 2015, Gerard Piqué launched Final Kick in Amazon Underground making the game 100% free for Amazon Underground customers. Final Kick is a freemium game where customers pay for in-app purchases on all other platforms, but those in-app purchase are 100% free on Amazon Underground. We recently sat down with Piqué to learn about Final Kick and how they have seen an increase in downloads and revenue since launching in Amazon Underground.
“The mobile game industry moved a few years ago from paid to freemium. I see the Amazon Underground model as the new big movement for the mobile game industry,” said Gerard Piqué, owner of Kerad Games. “We saw immediately that Final Kick was perfect for Underground so we decided to join the Underground program and become a launch partner. We are very happy to collaborate so closely with Amazon.”
Amazon Underground helps attract more users with the promise of 100% free content that customers have to pay for in other Appstores. Kerad Games has experienced this growth first hand. Since launching Final Kick in Amazon Underground, they have seen a 900% increase in average monthly downloads.[Read More]
On November 3rd 2015 300+ attendees, two tracks about monetization and gaming, 13 sessions, multiple guest speakers and the Amazon Appstore evangelists animated a very successful developer-focused conference: the Amazon Appstore Developer Summit 2015, which took place at CodeNode, London.
The Amazon Appstore Developer Summit focused around unique insights into the Amazon Appstore ecosystem, emerging user interfaces and devices that are driving new user behaviors, like Fire TV and Amazon Echo, and new business models like Amazon Underground and Merch, which are opening up opportunities for customers and the developer community.
Here you can find the recordings of all the sessions, complete with slides, organized by topic:[Read More]
Amazon Underground has extended availability to customers on 2nd generation 2012 Fire tablets, giving developers the opportunity to reach another large and active group of customers with their Amazon Underground app or game. Amazon Underground is a new app for Android phones where customers can access over $20,000 in apps, games and in-app items 100% free – that’s over 2,000 apps and games that would normally cost money to download and play. As a developer, Amazon will pay you for every minute your Amazon Underground app is used, by every customer. You can monetize 100% of your Android users, and starting today, that includes customers using Amazon Underground on 2nd generation 2012 Fire tablets. These customers will now find an Underground tab added to the Appstore on their device giving them access to 100% free apps and games on Amazon Underground.
Amazon Underground launched in August of 2015, enabling developers to get paid for every customer, and generate revenue for every minute of usage. With Amazon Underground, developers have seen their download numbers and their revenue on Amazon increase as a result. We recently sat down with Halfbrick Studios, and GIANTS Software to discuss their success since launching on Amazon Underground.[Read More]
With Advertise Your App, you can promote your app to millions of users on Fire tablet wakescreens and mobile placements on the Amazon Mobile Ad Network. Getting started is easy; you can create an Advertise Your App campaign in less than 90 seconds, and launch a campaign with as little as $100. And the best part? You only pay when a user clicks on your ads.
Previously, the only way to track Google Play conversions was to integrate our Mobile Ads SDK. Recently we added a new feature to help developers track and improve campaign performance: the Google Play referrer tag. With the Google Play referrer tag, you can now use a referrer tag to see the number of users that installed your app from the Google Play Store.
The all-new Fire tablet was the #1 best-selling, most wished-for, and most gifted product across the millions of items available on Amazon.com this holiday season, and all of these tablets come pre-loaded with Amazon Underground. The 2015 holiday season was the biggest holiday ever for Amazon devices-up 2x over last year’s record setting holiday. With this record setting shopping season, millions of customers are lighting up their new devices this month and downloading their first 100% free Amazon Underground apps and games. With proven success for developers like Halfbrick Studios and Rovio, and millions of new Fire Tablet customers, now is the time to get your apps and games published to Amazon Underground.[Read More]
Integrating and updating the Amazon Mobile Ads API in Android Studio just got easier with the API release on JCenter. Jcenter is a popular repository of build-artifacts that can be integrated directly within Google’s Android Studio and the Gradle open source build automation system. If you develop your app using Android Studio, you can integrate the Amazon Mobile Ads API by adding just a few lines of code and set up your build.gradle file so it is always on the latest version of the SDK.
The Amazon Mobile Ads API helps monetize apps and games on Android, iOS, and Fire OS phones and tablets. The network serves highly relevant ads from Amazon and other brand advertisers in the US, Europe, and Japan.
To get started:
In 2015, Amazon introduced a new monetization model called Amazon Underground in its continuing effort to make mobile developers successful. Instead of charging for each download or encouraging in-app purchases, developers can earn revenue through Amazon Underground for every minute that their app is actually in use by every customer.
By removing the usage friction associated with pay walls and in-app selling, Amazon Underground leads to a more engaging user experience, helping you attract more users to your app with the promise of 100% free content. We recently sat down with Shaniel Deo, founder of Halfbrick, to talk about the results his company has seen with Amazon Underground.
Creator of blockbuster games like Jetpack Joyride and Fruit Ninja (which Deo says have worldwide downloads of more than 500 million and 1 billion, respectively, across all platforms), Halfbrick has released many popular mobile games over the years using traditional monetization models like premium, freemium, and ad-supported. According to Deo, “We had varying degrees of success. [Amazon Underground] really piqued my interest when I heard about it. This is something that I think is innovative, and allows us to reach a different audience, while at the same time generate revenue from that audience.”
Colossatron was the first game Halfbrick published to Amazon Underground, and Deo has been pleased with the customer response.[Read More]
Amazon Underground allows developers to monetize 100% of the customers using their apps or games. Because apps and games are Actually Free on Underground, including in-app purchases, all customers need to do is download and start playing. Developers are paid by Amazon for every single minute their app is used by customers—rewarding player engagement and retention, rather than monetization effectiveness.[Read More]
Millions of customers will be opening new Amazon devices this holiday season, so there has never been a better time to publish your app or game to the Amazon Appstore. According to statistics just released, Amazon device sales over Black Friday and the following weekend tripled those of the year before. The number one best-selling product across all of Amazon.com was the Fire tablet, followed by the Fire TV Stick.
Much of this sales growth may be attributed to Amazon’s new 7” Fire tablet, launched just this year. At only $49.99, it has become the fastest-selling Amazon tablet ever, with millions sold since launch. This may be the first tablet you can buy in a “six-pack,” and costing only $250, that option has been popular. According to Dave Limp, SVP, Amazon Devices, “We’ve reached a tipping point with Fire—it is our fastest-selling tablet ever. We’ve already built millions—and we’re ramping up production to build millions more.”
For Fire OS and Android developers, this is exciting news. With each Fire tablet sold, the potential audience for your app or game grows larger, even if you’ve never developed for an Amazon device before. Most Android apps we’ve tested work on Fire with no code changes, so bringing your existing product to these new customers can be as simple as submitting it to the Amazon Appstore. Getting started is easy.[Read More]