Once you've run your first Moments campaign, it's time to dig deeper into your business goals and develop a longer term plan. To help you, this article will explain the difference between the two campaign types, how to decide which campaign is right for you, and best practices.

We are excited to announce Amazon Moments, a cross-platform marketing tool that lets you easily reward customers in more than 100 countries when they perform high-value actions in your apps and websites.