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Showing posts tagged with Marketing

August 31, 2016

Mike Hines

Congratulations! You are building a great game, and you’ve decided to enter it into an indie prize competition! Before you apply, it’s important to remember that you’ll be one of hundreds of games that will be evaluated by judges. Your goal is to be noticed, to stand out, and reduce any friction for the judges playing your game.

Getting and keeping my attention as a judge actually starts with how you fill in the application form. Let’s take a look at some common aspects of an indie prize application form.

Available Platforms

Almost always, one question relates to the platforms for which you’ll have a build for judges.

[Read More]

October 26, 2015

Corey Badcock

Since the launch of Amazon Coins in 2013, customers have already spent hundreds of millions of Amazon Coins. For developers, Amazon Coins gives customers more ways to buy, and more incentives to download and use your apps and games.  While customers save when they pay using Amazon Coins, Amazon Appstore developers continue to earn their standard 70% revenue share.  Customers enjoy real savings, while developers get their full revenue share.

From October 24th through November 1st, your customers can purchase 5,000 and 10,000 coin bundles at a 20% discount, which allows them to double their savings on games and in-app items, so they can spend less & play more.

Learn More

  • To download the Amazon Appstore, click here.
  • To buy Amazon Coins click here
  • Create a free Amazon Developer Account here.


October 16, 2015

Ankur Prasad

The mobile game development community is chock-full of vibrant developers such as yourself, with amazing creativity, innovation and passion for games. Chartboost can help get your amazing mobile game in front of millions of players through the Amazon Appstore across Amazon and Android devices.

To do that, Chartboost created the GameOn program. Together we’re offering $100 in free Chartboost ad credit to 500 qualified Chartboost users. You can use these credits to promote all your games for which you’ve implemented the Chartboost SDK across multiple platforms –Apple Appstore, Google Play Store and Amazon Appstore.

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October 15, 2015

Ankur Prasad

Today, Amazon is pleased to share Chartboost with Appstore game developers. Chartboost is the largest mobile-games only platform, helping game developers increase revenue and discover new players. According to Chartboost, they power over 200,000 games with 700 million monthly active players and drive over 20 billion monthly game sessions per month.

Tools Mobile Game Developers Love

Chartboost’s technology enables Amazon developers to acquire players with positive ROI and grow revenue. Their Cross Promotion tool to lets you promote your new titles to the players who already love your other mobile games with free interstitial and mobile video ads. With their unique Direct Deals Marketplace, you can connect with other game developers and act as a publisher and/or advertiser, on terms that both sides agree upon. This allows you to cut out the middleman completely, and keep 100% of the revenue you generate.

“Every mobile game that I know is using Chartboost. They understand what mobile game developers need to build a successful business.”

Tommy Palm, Candy Crush Mastermind

Amazon developers can conduct large-scale advertising campaigns that reap high quality players with positive ROI and greatly enhance revenue with made-for-mobile interstitial ads and gorgeous, 100% viewable mobile video ads—all through one lightweight SDK. In addition, Chartboost provides an easy-to-use dashboard for developers, with granular control over who advertises in your mobile games, ad location, targeting options and so much more.

Get Started in Minutes

Developers can start growing their mobile games business on Amazon with Chartboost, today. To get started, sign up for an account and download the lightweight Chartboost Android SDK that takes only five minutes to integrate.


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August 26, 2015

Paul Cutsinger

Today we introduced Amazon Underground to customers in the United States, United Kingdom, Germany, and France. Amazon Underground is a new Amazon shopping app for Android phones that has all of the functionality of our regular Amazon mobile shopping app plus an exciting new benefit: over ten thousand dollars in apps, games and in-app items that are #ActuallyFree. We’ve made this possible by working out a new business model for developers - we’ll pay you on a per-minute-played basis in exchange for you waiving your normal download or in-app fees.  This means, you can turn 100% of your Android users into revenue-generating customers, so from the minute your customers start playing, you start getting paid for each minute they use your Amazon Underground app. It’s a win for both customers and developers.

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August 19, 2015

Jesse Freeman

There has never been a better time to integrate the Amazon Mobile Ads API into your game and now with full support for Unity, it’s easier then ever. In this post I’ll walk you through how to get everything up and running as well as how to build a simple test in order to make sure ads correctly load and display. Before we get started, you’ll want to read over this page and follow instructions 1 – 5. This will cover setting up the application key in the developer portal, setting up your tax information as well as downloading and installing the SDK. Once you’ve followed those steps you should be ready to test out that everything works. For this post, I’m using an empty Unity project. You can do the same steps in your own game as well. With your Unity project open and the Amazon Mobile Ads SDK plugin imported, we are ready to write some code.

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July 22, 2015

Corey Badcock

If you've never published an app to the Amazon Appstore, now is the perfect time to join! Most Android apps just work on the Amazon Appstore, but it’s not always easy being the new guy.  That’s why for a limited time, we’re helping drive impressions and installs for developers that publish to the Amazon Appstore for the first time.

Publish your first app to the Amazon Appstore by August 16th, and we’ll provide you with a $100 promotional credit towards an ad campaign on Advertise Your App. Advertise Your App helps you promote your app to millions of users on Fire tablet wakescreens and mobile placements on the Amazon Mobile Ad Network. Ads are shown to users within the United States, depending on app compatibility.

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July 15, 2015

Jesse Freeman

Amazon Mobile Ads API Plugin Available for Unity, Cordova, Adobe AIR and Xamarin

We are excited to announce that our new Amazon Cross-Platform Mobile Ads API Plugin is now available for Unity, Cordova, Adobe AIR and Xamarin. The Amazon Mobile Ads API is an in-app display advertising solution for monetizing mobile apps and games across many devices, including phones and tablets on Android, iOS, and Fire OS. In this post, we’ll walk through how to integrate Amazon Mobile Ads into your game to maximize revenue while maintaining a user-friendly experience. The same best practices can also be used in a mobile app as well.

If you’re familiar with existing ad services or have seen ads appear in games created by other developers, you’ll find that the Amazon Mobile Ads API is easy to wrap your head around. The basic ad formats supported are banner ads, which come in the sizes 320x50, 300x250, 600x90, 728x90, and 1024x50, and full screen interstitials; note that banner ads loaded through the new cross platform plug-ins will have their sizes chosen automatically. Our ads target users in the US, UK, Germany, France, Spain, Italy and Japan, and our service is geared towards delivering great eCPM (effective cost per thousand impressions) and high quality ads. Integrating the Mobile Ads API is straightforward and we provide individual documentation for each newly supported platform: Unity, Cordova, Adobe AIR, and Xamarin. We also offer a single portal for integration and tracking, allowing you to measure your success rate with actionable and easy-to-use reporting. For more information about the entire Amazon Ads platform, check out the Developer Portal.

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July 14, 2015

Paul Cutsinger

As a part of building our concept game “Planet Destroyer” we’re talking to a series of industry experts and mentors to help us think through everything it takes to make a game. In this episode, our guest is Starr Long, Executive Producer of “Shroud of the Avatar” the director of the original Ultima Online. We discuss the fundamentals of making a game while deeply engaging with players, how to focus intensely to preserve the uniqueness of a game, and marketing an indie game.

The central idea of our concept game Planet Destroyer is that it’s focused on the relationship between a Twitch broadcaster and their viewers. It has to be highly interactive and social to succeed. With this in mind we spoke to Starr about how we can use analytics to measure and optimize the social aspects of our game to increase engagement and revenue.

[Read More]

July 13, 2015

Corey Badcock

The Amazon Mobile Ad network is offering a limited time opportunity to earn a guaranteed $6 CPM for interstitial ads on qualifying apps*. All qualifying iOS and Android apps that integrate the Amazon Mobile Ads API and send the ad request for the first time on or after July 14, 2015 will receive a guaranteed $6 CPM on interstitial ads in September, October and November (up to 1 million impressions per app per month). Interstitial impressions served across all supported devices (iOS, Android, and Fire OS tablets and phones), supported countries (US, UK, Germany, France, Italy, Spain and Japan), and supported stores (Apple App Store, Google Play and Amazon Appstore) qualify.

[Read More]

July 07, 2015

Mike Hines

Learn how the top 50 game developers leverage in-app purchasing to monetize successfully, and get actionable data to help you increase the profitability of your games. I’ll review data Amazon has collected about how users engage with IAP in games, and go into detail about some of the best ways to increase customer conversion and revenue.

You'll Learn:

  • What the top 50 developers do with in-app purchasing that other developers don’t.
  • Actionable data and tips to help you get started.
  • How selection drives engagement and repeat orders.
  • How to increase revenue by launching new IAP price points.


Tuesday, July 14th 10:00AM PDT, 1 hour


July 01, 2015

Ankur Prasad

We’d like to share an offer by Applovin – The App Challenge to help Amazon developers monetize.  AppLovin recently announced that Appstore developers can now integrate the Applovin SDK and start monetizing their Amazon apps with ads from Applovin. With this offer, any developer who publishes an app to the Amazon Appstore will receive an additional dollar for every dollar they make from that app using the Applovin SDK. Developers can earn up to $500 dollars and all apps published from 7/1/ 15 – 8/31/15 are eligible to participate in this offer.

How to Participate

This challenge is open to all, so please feel free to refer friends and other developers. For additional details and offer terms and conditions, check out the official announcement by Applovin.

- Ankur

June 30, 2015

Corey Badcock

Get Marketing Tips, Technical Advice and Best Practices Delivered to Your Inbox

Join our community of developers and subscribe to the Amazon Developer Weekly.

Amazon’s developer blog covers everything you need to grow your mobile app business. Get your dose of technical tips, industry insights, product announcements and app marketing best practices delivered to your inbox every Monday. Get articles like these and more when you subscribe:

  • Introducing the Alexa Skills Kit, Enabling Developers to Create Entirely New Voice Driven Capabilities
  • Why Isn’t Your Game Doing Better?
  • Free Video Training: Tips for Reaching New Customers with Your Android Apps

Signing up is easy. Click here to complete the form to subscribe by email today.


May 13, 2015

Corey Badcock

As the cost to acquire mobile users continues to rise, developers are starting to evaluate the quality of users they acquire via paid campaigns. Developers need to reach the right mobile users: those who will engage with an app and become loyal over the long term.

To help developers reach new users, we are excited to announce the launch of Advertise Your App with Amazon!  This advertising platform is exclusively available to Amazon mobile app developers. It’s simple, fast, and effective. Promote your app to millions of users on Fire tablet wakescreens and mobile placements on the Amazon Mobile Ad Network.

Amazon Reaches the Big Spenders Best

According to Newzoo, gamers using the Amazon Appstore are the most likely to spend money.  More specifically, 64% of mobile gamers that use the Amazon Appstore spend money on mobile games, versus 37% for Google Play. Amazon users are more likely to engage with your app and spend money, and Advertise Your App enables you to target new customers while driving the installs you need to grow your business.

When you launch an Advertise Your App campaign, your app can be merchandized on Fire tablet wakescreens and mobile placements on the Amazon Mobile Ad Network, enabling you to directly reach Android and Fire users.

Reduce Your Cost of Acquisition with Advertise Your App

To get early feedback on Advertise Your App, we conducted a beta with Amazon Appstore developers. Developers who participated in our beta program had this to say about using Advertise Your App:

We’ve seen the highest revenue per user on the Amazon platform…with an excellent CPI as low as $0.50 via Advertise Your App.”

- Majid Khosravi, Twimler

“Advertise Your App is the most cost effective, scalable solution to acquire the users I care most about!”

- Kevin Tydlacka, Kevin Tydlacka Apps

Ready to get started?

Create an Advertise Your App campaign in less than 90 seconds, and launch a campaign with as little as $100. And the best part? You only pay when a user clicks on one of your ads. For more information check out the following additional resources:



May 12, 2015

Corey Badcock

How will IoT play out in your ecosystem? Is HTML vs. Native still relevant? Are you using AWS, Azure or Google Cloud? Which are the hottest IoT verticals? These are some of the questions that our friends at VisionMobile address through their Developer Economics research, so take their quick survey and make your voice heard.

Participate in the 10-minute Developer Skill Census survey by June 5th and enter a draw to win prizes such as an Oculus Rift Dev Kit. A free chapter from one of VisionMobile’s premium paid reports will also be given immediately upon completion, taking a close look at app profits & costs. 

Now in its 9th edition, the Developer Economics research program tracks developer sentiment across platforms, revenues, apps, tools, APIs, segments and regions. This is the most ambitious developer survey to date, spanning across mobile, IoT, desktop and Cloud. The key insights from the survey will be given back to the community as a free download in late July.

Take the survey here:

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