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October 24, 2014Corey Badcock
In just over month, the holiday season officially kicks off. Connected devices like phones, tablets and streaming video set-top boxes continue to be popular gifts. And for app and game developers, this means a bonanza of downloads and new customers.
To help you get focused, we’ve compiled three stats that are important for mobile app developers:
The holiday season unofficially kicks off on Thanksgiving, and it’s also the unofficial kick-off to a very lucrative season for mobile app developers. Maybe it’s the extra free time people have because of the holiday, or perhaps it’s treating themselves to new tablets and phones on Black Friday, but what we have seen is clear: customers purchase 50% more apps Thanksgiving week, than an average week the rest of the year.
Put another way, you will get 50% more revenue in this one week than you would on any other average week this year.
Submit your app now to make sure it’s available for Thanksgiving week.
Thanksgiving week is a good start, but things really start to get interesting on Christmas day. According to Flurry Analytics, Amazon sees a particularly large number of device activations on Christmas day—24 times the typical number for any other day in 2013.
This is a huge opportunity for Amazon Appstore developers. The Amazon Appstore is preloaded on Fire tablets, Fire phone and Fire TV, so when the holiday “bump” happens, your apps and games will be ready to be discovered and downloaded by new customers.
What is the single best week for app developers? The aptly named “Digital Week” sees app purchases surge by 400% versus the next highest week. Digital Week is the single biggest week of the year for app developers, and it’s easy to see why. When customers unbox their new tablet or phone, what’s the first thing they do? Start downloading apps and games of course!
And just a reminder: The Amazon Appstore is available on more than just Fire devices. The Amazon Appstore is also pre-loaded on millions of Android devices and hundreds of thousands of Android customers have already downloaded the Appstore on their own. The Amazon Appstore is also preloaded on BlackBerry 10 devices throughout the world, giving you access to even more customers. And the latest Amazon shopping app fully integrates apps and games into the shopping experience enjoyed by millions of customers. So when customers are searching for products in the Amazon shopping app, they’ll also discover relevant apps and games that they may also enjoy.
The Amazon Appstore has never been available on a broader range of devices and platforms. Want to reach more customers during Digital Week? Submit your app now to make sure it’s available for Thanksgiving week.
Click here to register for a Free Amazon Developer Account. Click here to test your app and get feedback in 90 seconds or less. Ready to submit? Click here.