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Showing posts tagged with Fire TV

January 16, 2018

Paul Hampton

In my recent blog post, I demonstrated what we have found to be a good login experience for customers using an Amazon Fire TV and remote control. In this second part, we’ll create a Cordova app which utilizes Login with Amazon via a third-party open source plugin.

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January 10, 2018

Tess Selim

In this webinar, you will learn about the specific steps required to include your content in universal browse and search results across content providers.

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December 15, 2017

Shweta Kapil

Starting with Android 6 (API 23), users can grant or revoke certain permissions to apps while they are running, instead of when they first install the app. This helps streamline the app install process for the user because he can install an app without setting permissions he doesn't want included. 

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August 25, 2017

Serena McIntire


It’s time to say goodbye to summer, and get “fired” up for fall! We are giving away Fire device bundles containing an Amazon Fire TV and Fire tablet HD8 when you submit an app or game to Amazon Appstore by Monday, September 18th.

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June 27, 2017

Serena McIntire


Starting today, customers in the US will begin to receive the new Element Electronics 4K Ultra HD Smart TV – Amazon Fire TV Edition, available for order on, starting at $449.99.

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June 13, 2017

Peter Heinrich


Join me on Friday, June 30, at 7:00 AM or 1:00 PM PST to learn how to transition your mobile apps and games to the living room experience.

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April 24, 2017

Rena Watanabe


The all-new Fire TV Stick with Voice Remote is now shipping in India and Germany. In addition to English, Voice Search is available in Hindi and German.

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April 19, 2017

Rajeev Kak


Today, we are happy to announce the all-new Fire TV Stick with Voice Remote is coming to India. Since the US launch in late 2014, content selection has grown to include a wide variety of localized options for every category.

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May 12, 2015

Judith Hoffmann

 Sign up to the Amazon Developer Program for free. Learn how to easily submit your app or game to Fire TV and Fire tablets, how to publish HTML5 apps and how to test your APK on the Developer Portal.

During the indie developer showcase, hosted by Amazon as part of Quo Vadis game conference during International Games Week Berlin, local developers shared with us their experience getting their games onto the Amazon Appstore, as well as useful tips for other developers.

 Meet the Developers

German developer SlashGames creates high-quality browser and mobile games, as well as consulting in software development, software engineering and producing. For Amazon, they showcased Freudbot, a single player mobile game following a supermarket employee and giving him ‘good’ advice to overcome his problems.

Black Pants Studio demoed their game About Love, Hate and the Other Ones, a fun puzzle game in which, according to PR Manager Florian Masuth, you “influence your surroundings by the force of hate and the power of love [to] find a way through caves and ice, castles and factories”.


Berlin-based publisher Exozet implement popular board games, such as Catan, and have newly implemented Carcasonne for Fire TV as showcase especially for this event. Their premium and free-to-play games are available on all major platforms, from mobile over console to facebook and browser.

Amongst the developers we had Black Moon Design, hailing from near-by Poland, with their fast action, HTML5 game Aliens Attack which “runs really well on FireTV” according to founder Robert Podgorski. Inspired by C64 and classic sci-fi movies from the 60s, Black Moon Design’s mission is to bring fun to players’ lives.

Also from Poland are NowaHutaGames, who presented their game Rounded Strategy. Wanting to make strategy games accessible to everyone, NowaHutaGames target casual and mid-core players instead of the usual hard-core gamers. As a result, Rounded Strategy is a mobile-first strategy game with an extremely low entry point.

Unavailable for video interviews, but with great games nonetheless, were Mimimi Productions with their games daWindci, a highly praised 2.5D mobile puzzle game, and Ooops! Noah is Gone, inspired by the same-named animated movie in which the cuddly characters go on a great adventure and form genuine friendships. The 3-man team Studio Fizbin, focusing on story-based games and original and unique characters, worlds and tales, showcased their tablet game the Inner World, which won the Casual Connect “Indie Prize 2013”, amongst other awards. Finally, Hamburg-based Threaks presented their demo game Beatbuddy on Fire TV, though the game is not yet publicly available on Amazon devices.

Learn From their Experience

Echoed by all developers that we interviewed was the claim that launching on Amazon Fire TV was very easy. Porting their Android app onto the Amazon Appstore was “like a breeze”, explains Jakub Bladek from NowaHutaGames and adds: “We did it in an hour.” Black Moon Design had a similar experience; after adding Gamepad support, “all of a sudden it worked like charms”. Using the App Testing Service, Nick Prühs from Slash Games remarks that “it worked without us doing anything. […] We were live in an hour or two.”

For Black Pants Studio, apart from porting being easy, the showcase represented a first introduction to the Amazon platform: “Being approached by Amazon made us realize that for new games we can think about putting them straight onto your store when we launch.” Similarly, Robert Podgorski from Back Moon Design points out that the Amazon Appstore is a valid alternative platform for Android games and adds that “Making games for Fire TV and seeing them on the big screen is really good, so consider that.” Linda Kerkhoff, developer at Exozet, seconds that and suggests that developers consider the living room as a new market to attract customers, as “it’s not such an effort to build the game from the device to the TV.”

Finally, Nick Prühs emphasizes the importance of having a good core mechanic. “What is really important is that you iterate very soon and very often”, Prühs explains, “make sure the core is fun and then iterate.” Jakub Bladek goes a step further. He admits that they screwed up their first version and therefore got two bad ratings, so his advice to other developers it to “be sure to have your first release finished 100%” before publishing.


April 22, 2014

Jesse Freeman

I got my first game console, the original Nintendo, in 1985 and it forever changed my life. Today, kids take for granted how accessible and abundant games are. From computers to phones and tablets, all the way up to dedicated gaming consoles, the next generation of gamers has numerous choices to play any type of game they could imagine. For developers, this means that we have multiple options where we can publish our games. In our house, the Fire TV will be my sons’ first video game console. If you are like me and you always wanted to build games for the TV, the Amazon Fire TV now offers you that opportunity, and access to an entirely new generation of kids growing up as gamers. With that in mind, I wanted to share the three key concepts I have found help make games more approachable to kids.

1. Make Engaging Games for Kids

Most developers think of kids’ games as matching, interactive storybooks and simple learning apps. Just look in the kids section of any app store and you’ll see these in droves. While a few games for kids stand out, the vast majority doesn’t take into account the fact that kids like to be challenged just like traditional gamers do. Developers can incorporate the game mechanics that core gamers have grown to love and adapt them for kids. These kinds of games will not only entertain kids, but will teach them critical thinking, teamwork, and even help them build the skills to play more advanced games.

For example, last year, I focused on making games that were similar to the games I liked to play on Nintendo but with my three year-old son in mind. The best example of this was my space exploration game Super Jetroid.

In this game, the player is challenged to explore a cave on an alien planet and try to survive while balancing their energy, health and air supplies. It’s a difficult game to master and a style of gameplay that I have always loved (it was heavily inspired by the classic game H.E.R.O. on the Atari). While the main game is way too challenging for my son, I have added in some special things to help him also enjoy the game. Some things to keep in mind to making a difficult game more approachable for kids:

  • Add a kids mode where they have extra health or are invincible
  • Remember that kids want to play the same games they see others playing so think through how the difficulty ramps up in your own game as to not frustrate them
  • Allow kids to replay the same level over and over again so they can practice and get better at it
  • Reward kids for completing levels. Add lots of collectables in the game including secret areas.
  • Kids love to explore so be careful with timed levels, try to remove timers as much as possible so they can move through a level at their own pace.

2. Encourage Collaborative Play

I cherish my game playing time with my son. Not all games are designed to be played at the same time but there are still lots of ways you can collaborate and let kids be part of the action, even in traditional single player games. Super Jetroid has a familiar level selection menu that is common among casual games these days. If you do well on a level, then you’ll unlock the next one. There are two difficulty settings: the “Serious” setting targets core gamers and the “Have Fun” setting targets kids.

In the “Have Fun” mode, the player doesn’t take damage, and has unlimited air and energy. Suddenly, the game was easy enough for my son. All of the other challenges still exist but he was able to experience the same game. Also, we could take turns playing the game as I unlocked new levels and he plays the ones that I’ve already beaten but at his own pace. When he feels more confident about the level, he can switch it over to “Serious” mode and challenge himself. This way he self-regulates the difficulty and still feels like he is accomplishing something by playing each level on the “Have Fun” mode.

Right now, I’m expanding the game for Amazon Fire TV. As I do this I am working on building in a more collaborative experience, especially around local multi-player and puzzle solving so we can work as a team to complete levels together. The Fire TV offers a great opportunity, similar to dedicated gaming consoles, to support up to 7 controllers (assuming you have a mini clan of gamers at home). It also has a second screen experience with tablets similar to what the Wii U leverages so there are lots of great multi-player and collaborative mechanics developer can explore.

3. Simplify the Controls

Knowing that every Fire TV ships with the Amazon Fire remote is an incredible opportunity to think about designing kid-friendly games with the remote in mind. There are already some great games on Fire TV that do this, including Despicable Me: Minion Rush and Badland. It only makes sense that more casual one-button style games are a natural fit on Fire TV.  

For years, gamers said touchscreens would never be good enough for immersive games because of the lack of hardware buttons. Now we are starting to see that some of the most successful games, such as Angry Birds, are the ones being built for touch. Building game controls that work on TV have their own set of limitations similar to what early mobile game developers faced. As developers, it’s up to you to think through how to make the best game possible with the broadest audience in mind, especially if you are designing for a younger player. Designing for the remote as the primary input for your game will not only capture the audience of Fire TV owners, but it also makes it easier for younger children to play. My son moves effortlessly from remote to game controller without a care in the world; he actually favors the remote since it’s easier to hold and use in his smaller hands.

In Super Jetroid there are only 3 buttons: left, right and up. On Fire TV for example, the game can be played with the remote or the controller for more precision. Even on touch screens the simplified controls work with a single virtual joystick and on desktop the keyboard. Across all of these different ways of playing I strive to have the game’s controls adapt to the device it is being played on so that anyone can simply pick up the game and play without a steep learning curve.

Start Building Games For the TV Now

While traditional console game development is still out of reach for most, the Fire TV enables developers to target the casual gaming audience right now. It’s also an opportunity to be one of the first TV-based games that kids play. There is no doubt in my mind that the types of games my son plays on the Fire TV will be his favorites for life, just like I still hold onto Mario, Zelda and Mega Man from my early gaming days. Even better, many of the games my son plays on the Fire TV are also with him on his Kindle Fire. The power of having the same game on tablet and TV with dedicated controls tailored to each experience has me incredibly excited as a game developer. This is a great opportunity to help shape the interests for the gamers of tomorrow by building fun, accessible, kid friendly games today.

So pick up a Fire TV and start making games for it as soon as you open the box!

Additional Resources

- Jesse Freeman (@jessefreeman)


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