If you have ever shopped at Amazon.com, you’ve likely seen “Customer Discussions” associated with features such as the Gold Box Deal of the Day, as well as individual items. Customer Discussions connects customers with each other to ask questions and share insights and opinions on Amazon.com about different products and services.
As an app developer, you can benefit from the great opportunity Customer Discussions offers for interacting with customers who are interested in your app. You can answer customer questions, provide support, and collect feedback for futures releases.
While product detail pages give an overview of the app itself, and star ratings and reviews give high-level insight into what customers think, Customer Discussions is a place where customers can interact and talk about both the app and topics related to the app.
Here is an example of the Customer Discussions happening on the Shazam Encore app:
You’ll see the various discussions focus on music in this case, as the app is music-centric, and aren’t as much about the app itself. Even though the discussions are about the music and not about the app itself, they can provide valuable information about your customers’ taste, which you can use in marketing your app. Customers may also talk directly about the app in the Customer Discussions threads – here’s where you have the opportunity to glean information for potential app updates.
Wondering how to get started? To post on Amazon forums, all you need to do is sign in to your Amazon account (the account must have at least one purchase on it) and start posting. We expect all of our customers to follow Amazon.com’s Conditions of Use and adhere to the discussion guidelines at all time. If you haven’t created a pen name already, we suggest you use a name that clearly indicates you are the creator of the app. To build customer trust, it is important that they be able to differentiate you from other customers. Finally, please keep in mind that Customer Discussions is not a place to start verbal wars. We want our developers to be a friendly, helpful resource for our customers. You can learn more about Customer Discussions online here.