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Showing posts tagged with Case Studies

November 09, 2018

Sacid Celik

takt1 likes to describe itself as the "Netflix for Classical Music." Recently, they brought their service to the big screen with Amazon Fire TV. Why was Fire TV their first choice? Find out their reasons and more in this edition of Dev Chat.

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November 06, 2018

Nanaho Nishiyama

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在变化激烈的日本智能手机游戏界,保持游戏的人气是一个大课题。其中保持热度3年以上的一款射击游戏就是《哥德式魔法少女(通称:哥魔乙・gomaotsu)》。

这样的《哥魔乙》于2018年3月在日本 Amazon 应用商店上架了。8月22日时的客户评论为平均4.5分(评价总数18),取得了很高的评价。特别是提及到与 Amazon Fire 平板电脑的良好兼容性的评论引人注目。

 

此次我访问了运营「哥德式魔法少女」的 CAVE 公司,向其了解了「射击×社交」的哥魔乙在诞生之前发生在幕后的故事、 Amazon 应用商店版发布的背景,以及将游戏人气保持 3 年以上的秘决。

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October 04, 2018

Nanaho Nishiyama

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The Amazon Appstore Japan team sat down with FightSong Inc., the company who developed and operate "Abandoned Girls.” We heard the story of Abandoned Girls’ development in China to the release in Japan, and their unique perspective on the Amazon Appstore.
 

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August 28, 2018

Nanaho Nishiyama

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在日本,以历史事件和历史人物为主题的游戏和有许多美少女角色登场的游戏越来越受到男性用户的欢迎。

其中,全自动手机 RPG 游戏《放置少女》备受关注,这款游戏以三国志为世界观,不打开应用程序也可以进行美少女角色的养成与强化。

2018 年后人气飞速上涨,在日本 Amazon Appstore 内的销售额达到了上一年度的 13 倍。

​此次, Amazon Appstore 日本团队采访了负责《放置少女》 的运营及开发的 FightSong 公司。了解了此款在中国推进开发的《放置少女》在日本发布之前的插曲,以及一些独特的“ Amazon Appstore 使用方法”。

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July 20, 2018

Emily Esposito Fulkerson

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Compared to other tournaments they ran in the past, Eden Games reports a 20% increase in retention when real-world prizes were offered via GameOn.

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May 11, 2018

Nanaho Nishiyama

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In Japan, smartphone games that utilize IP are gaining popularity. On the one hand, this also means that meeting fan expectations can be a challenge. Gamegate shared their experiences developing the app, levaraging Amazon's catalog of existing Anime content, and using IP content.

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December 07, 2017

Sacid Celik

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Waipu.tv launched its services in September 2016 and so far, it has generated more than 50,000 subscribers. How did German company EXARING AG, developers of waipu.tv, develop this user-centric TV experience? Find out in this edition of Dev Chat. 

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October 09, 2017

Rita Auta

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In this interview, Joel Kemp, owner of Lockwood Publishing, explains how he and his team made a successful pivot from building console games for Playstation Home, to achieving mobile success with their game

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October 09, 2017

Rita Auta

 

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Martin King, technical lead at Casual Arts, explains how life has changed for the team since their winning the UK Developer Spotlight (an indie featuring initiative on Amazon Appstore). Casual Arts specialise in hidden object games.

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August 25, 2017

Rita Auta

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James Turner is the chief executive of Two Way Media, a London-based games developer that has created hundreds of games for TV games systems, releasing over a dozen of them onto Amazon Appstore and Amazon Fire TV.

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August 17, 2017

Rita Auta

 

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In this interview, Albert and Ian share their motivations behind creating their popular games, including the latest, QuizTix: Animal Pics, and how both Amazon Appstore and Amazon Fire TV have featured heavily in its success so far.

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August 09, 2017

Rita Auta

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Kevin Deakin is the founder and chief executive of Musicplode Media Ltd, the people behind music gamification app Beat the Intro. Kevin managed to develop a successful app in 18 months and discusses the role that Amazon has played to their business growth and future opportunities.

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February 17, 2017

Rita Auta

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Terrestrial TV broadcaster STV shares how they created STV Player for Fire TV, the challenges they faced, and what the future holds.

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February 16, 2017

Rita Auta

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The media landscape has undergone momentous changes since The Economist first rolled off the printing presses in 1843. This weekly newspaper has had a web presence for ten years, but recently direct competitors and social networks have begun to vie for a slice of their readers’ time. The Economist had to react.

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September 18, 2014

Nathan Lam

A common theme that developers often face is deciding which platform they should make their apps available on next. Are the users on this platform engaged enough? Will I be able to make money on this platform? These are only some of the questions that developers face, before investing their time on transferring their apps. For Playtika, a company which builds highly immersive social games, expanding their apps onto as many platforms as possible has become a core strategy.

Playtika’s app Slotomania currently holds the #8 spot worldwide for highest grossed mobile app on iOS and Android. In addition to iOS and Android, Playtika has also launched on the Amazon Appstore, which has proved to be a big success. According to Playtika, the Amazon Appstore provided the team with the highest ARPU (average revenue per user) compared to other platforms and also contained the highest retention rate amongst its competitors. Recently I had the chance to sit down with Elad Kushnir, VP of Business Development, to discuss how their apps were doing in the Amazon Appstore and their experience working with Amazon.

Amazon Appstore offers 70% higher ARPU compared to Google Play and 15% higher than iOS

“The Amazon Appstore does not only make the migration easy from an existing Google Play app, but it also has outperforming KPI’s as well.” says Elad. The team has seen some impressive results since their app has gone live in the store and have done fairly well for themselves in terms of revenue. “When we compared our 2014 data, we noticed that ARPU on Amazon was 70% higher than on Android and 15% higher than on iOS”- Elad Kushnir

 The team credits the unique audience that Amazon brings in and how engaged they are. “When we looked at retention rates for 2nd day and 7th day metrics, the retention was relatively the same across all platforms. However on the 30th day, retention on Amazon Appstore was 10%-20% higher than on iOS and Google Play.” Says Elad.

Playtika Sees 150% Higher Conversion Rates from Players to Payers on the Amazon Appstore Compared to iOS and 170% compared to Google Play

Getting users engaged is only half the battle. With a free app like Slotomania, conversion rates (paying users/ DAU) is crucial in terms of making revenue which is why Playtika is using Amazon’s In-App Purchasing API. So how many of these users are actually purchasing within the game? From Playtika’s data in 2014, they determined that the average user on the Amazon Appstore is 150% more likely to become a paid user than on iOS and 170% more likely than Google Play.

Figure 1In-App Purchasing

From Google Play to Amazon Appstore with Little to No Work

When the team came together to decide on their next platform, they chose the Amazon Appstore immediately. So why did the team decide that Amazon Appstore was the right choice?

“When we were deciding on our next platform, we already had our app on Google Play. We realized that moving our app from Google Play to the Amazon Appstore would be pretty easy since Fire OS is built on Android. Once we started, we got our apps up and running in a couple days and the process itself was seamless. The best part was that it had relatively low development costs.” – Elad Kushnir

From previous tests, we actually found out that more than 75% of the Android apps we tested just work on Kindle Fire with no additional development required. The team has now launched several of their games on the Amazon Appstore and are working on the getting the remaining ones up and running within the next year.

Moving into Fire Phone and Amazon Fire TV

Moving forward Playtika plans to take their apps to the next level by getting them onto Amazon’s newest devices. Their current focus is to get their app on Fire, in which their team is already planning on integrating Fire’s exclusive feature, Dynamic Perspective. In 2015 Playtika is planning to also have their apps on Amazon Fire TV. For now, the Playtika team tells us that they are very happy with how things are going and plan to release even more apps on the Amazon Appstore in the near future.

Learn More about the Tools Used by Playtika

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