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March 21, 2014Mike Hines
Note: Effective 08-26-2015 Free App of the Day (FAD) has been replaced with Amazon Underground.
Yes, on our birthday this year, we’d like to offer you some gifts! Before we get to the numbers, let’s take the wrapping off our present to you. Starting on March 16th we kicked off our birthday week with discounts on apps and in-app items along with some great Free App of the Day specials (FAD). Starting today and running through Saturday, we’ll offer a “Appstore Hits” FAD bundle, which is valued at over $50 and includes titles like Monopoly, POLARIS Office, Dr. Panda Airport, Swype Keyboard and more. You can find this FAD bundle at www.amazon.com/FADhits.
We’re also continuing the deals and discounts we kicked off our birthday week with, where you’ll continue to find deals of up to 60% off on select apps plus amazing promotions on in-app items for titles including Wheel of Fortune from Sony Pictures, Terraria from 505 Games and Warner Bros.’ Batman: Arkham City Lockdown. As an added bonus, for a limited time, customers who buy select in-app items within great games like Asphalt 8, Animal Voyage, Kingdoms of Camelot, The Hobbit, Sonic Dash, World at Arms and Despicable Me: Minion Rush can earn up to 50% back on the purchase price in the form of Amazon Coins.
Great deals will continue to run through March 29th, so check back to our store for the latest. We hope you enjoy these savings. Now on to the numbers.
The Amazon Appstore launched on March 22, 2011 with 4,084 apps available for users of Android devices. Since that day, the Kindle Fire line of devices has launched with the Amazon Appstore, and an increasing number of mobile carriers around the world are selling Android phones with the Amazon Appstore pre-installed.
We’re happy that we’ve been able to meet the needs of so many customers over that time. We thought you might like to see some of the numbers from the Amazon Appstore over the years:
On our Birthdays, these were the most downloaded apps:
Amazon Appstore Numbers
Number of apps: Over 180,000 in the US
Number of countries: 198
Hours required for a developer to submit an app: Less than 1
Since we started three years ago, both customers and developers have seen value from programs like Free App of the Day, Amazon Coins and Appstore Developer Select. We’ve also expanded our developer services significantly and have launched services like Mobile Associates, which lets developers earn commissions on physical goods sold on Amazon.com, and A/B Testing which helps developers tweak and tune their apps in real-time. These services and others have helped developers earn more money, and we’re certainly not finished yet. Look for more innovative cross-platform programs and services in the years to come. As always at Amazon, it’s still day 1 in this business, and we’re just getting started.