Amazon has recently added the ability to specify the date and time you would like your app to go live on the Amazon Appstore. This gives you the ability to coordinate your app release on Amazon with releases on other stores and in conjunction with any press or social media launch events you may wish to plan.
You start by completing the new app submission or the app update submission as you normally would, but make sure that you enter the date and time you want your app to go live in the Availability & Pricing section (see image below). Times are shown in Pacific Standard Time.
Then you simply submit your app as usual.
When you first click the ‘Submit’ button, your app will display the status “Submitted” for up to 60 minutes until we kick off testing for your app.
Typically, within 60 minutes of submission, your app will enter testing regardless of the launch date you have chosen. This lets us notify you of any issues prior to your launch event. While your app is being tested, your app status will show as “Under Review”.
If your app passes testing, your app will be staged on our servers, waiting for the date and time you specified. During this waiting time, your app will show an “Approved” status in the Developer Portal.
At the time of your launch, we complete the publishing process to make your app available in the Amazon Appstore. We work hard to complete the testing process as quickly as possible, and our goal is to publish at least 90% of apps within 60 minutes of the time specified. Once publishing is complete, your app will have the “Live” status in the developer portal.
You can edit the launch date and time any time prior to your app going “Live” in the Appstore.