We are excited to announce that developers can now monetize their Amazon apps with TrialPay, a leader in cross-platform monetization and reward-based advertising.  By integrating the TrialPay Evergreen SDK or native ads API, developers can dynamically surface any type of ad format including native ads, offer walls, or videos. This enables Amazon developers to monetize users who don’t typically buy IAP items by offering them ads they can interact with in exchange for in-app currency.

For example, users can watch a movie trailer or buy flowers for Mother’s Day to earn in-app currency. Giving users a way to enjoy IAP items for free makes TrialPay an attractive tool for increasing the number of paying users. Industry leaders such as Glu, Zynga, and Kik use TrialPay to enhance their ad offerings.

“TrialPay is a great partner with deep experience in mobile advertising. They are strong technologists who continue to create unique opportunities for advertisers to connect with users through Kik Points.”

Jairaj Sethi, Head of Platform, Kik

As of late, TrialPay is also helping developers tap into the online-to-offline opportunity by rewarding users for everyday purchases at retailers such as Peet’s Coffee and Sephora.

Image caption: TrialPay Peet’s offline offer - buy coffee and earn in-app currency

Contextually Relevant Ads in a Variety of Formats

Their event-based Evergreen SDK lets developers show offers that are contextually relevant to events in their apps. Developers have easy dashboard controls to toggle dynamically between ad formats. 

In addition, TrialPay’s Native Offers API provides access to a wide variety of ad types, supporting app installs, video, and seasonal promotions. Developers have complete control over the UI to match the look and feel of their app and integrate more deeply with the app experience.

Getting Started Is Easy

Developers have a choice on the integration method. TrialPay offers both a lightweight SDK and a Native Offers API option. Visit the TrialPay Mobile Development Center to get implementation details. You can also email mobilesales@trialpay.com for more information. Mention this Amazon blog post in the subject line to be paired with a dedicated account manager today.