The name of your game is going to be the single most important decision you make. Companies spend huge amounts of money doing market research to come up with product names, and what you come up with for your game has lasting effects. The most basic thing you can do to help your game be more successful is to simply give it a descriptive name.
Try out some of these tried and true naming methods:
Main character(s): While this won’t necessarily describe what a player will do in your game, it helps establish the lead, and his/her name helps to define your brand. For extra points, use an adjective to describe your main character.
Story of a spoiler alert: Put your game’s ending right in the title. We are all familiar with the Legend of a certain princess. Letting people know what to expect from your game will pique interest.
Gameplay description: Is there a main action that your players perform throughout the game?
Look at other games and how they came up with their names:
“Mario” – Named after the main character. While it doesn’t describe what you will be doing in the game, it helps establish the lead and his name defines the brand.
“Legend of Zelda” – The word legend implies a deep story told a long time ago, and saving Princess Zelda is the main objective of the game.
“Grand Theft Auto” – The name alone implies stealing cars and breaking the law. It clearly describes the main gameplay mechanic the player is going to expect to be doing.
“Angry Birds” – Doesn’t get any more basic than this. You play as a bunch of angry birds.
Naming your game is another area where playing a lot of other games will come in handy. Look through the list of the games you played and try and remember why you chose them in the first place. This will help you zero in on a naming convention that will work for you. Finally, make sure your game’s name makes sense for sequels and continuations if you find yourself with a hit on your hands.
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- Jesse Freeman (@jessefreeman)