It’s easy to get caught up in the bells and whistles that you believe will wow your users. Keep in mind, however, that snazzy UI and innovative interfaces don’t matter as much as the functionality at the core of your app. These core features are your app’s essential business function. Users can be temporarily blinded by pretty features, but they won’t continue to use an app that doesn’t function well.

To create a reliable app, you need to plan ahead. Start with the core features of your app—the aspects most effective at solving the problem you’ve defined for your target audience. These features are the critical pieces of your solution; without these, your app fails.

In your planning, ensure that app processing is solid, that the interface to the backend database is locked down, and that the results returned to the app are correct. And be sure to integrate the user story, allowing for some flexibility to deal with unexpected results or conditions.

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