Today Amazon announced two new additions to our Fire tablet lineup - the all-new Amazon Fire 7 and Fire HD 8. Amazon’s best-selling tablet is now even better—Fire 7 features a thinner and lighter design, an improved 7” IPS display with higher contrast and sharper text, longer battery life with up to 8 hours of mixed use, 8 GB of storage with support for up to 256 GB of expandable storage, and better Wi-Fi connectivity, plus Alexa—all for only $49.99. For only $30 more, Fire HD 8 offers a widescreen 8” 1280 x 800 HD display with over a million pixels for a bright, vivid picture. It also includes up to 12 hours of battery life for all-day power, and 16 GB of internal storage, plus up to 256 GB of expandable storage via microSD card. Both Fire tablets are available for pre-order starting today.
Get discovered by the right customers
Fire OS 5 makes it easy for customers to discover your content. The home screen includes dedicated content pages for books, games and apps, videos, music, audiobooks, and periodicals—each page presents an engaging layout akin to the beautiful pages of a magazine. With the Fire 7 and Fire HD 8, apps and games are at the center of the experience. The dedicated magazine pages create a “content forward” experience—customers don’t have to open the Amazon Appstore to discover new content, making it easier for you to reach new customers.
Optimizing the experience of each customer will help maximize the chance that the right users—the ones that are more likely to convert—will see your apps and games. Customers will see content they are more interested in, and likely to download. For example, with the updated and personalized Amazon Appstore, customers who have shown a propensity to play trivia games will be more likely to be shown more puzzles and trivia games. Customers can also spend Amazon Coins on apps, and games from the Amazon Appstore. Amazon Coins allow customers to buy apps, games, and in-game items at a discount, while developers still get paid their 70 percent revenue share. Click here to learn more about Fire tablets and Fire OS 5.
Alexa on Fire tablets
Alexa is Amazon’s cloud-based voice service that allows customers to play music and get information, news, sports scores, weather, and more—just press and ask. Fire tablets also connect to Alexa, enabling Alexa developers to extend their reach to Fire tablet users. Developers can use the Alexa Skills Kit to add capabilities, or skills, to Alexa, allowing customers to interact with content through voice on all Alexa-enabled devices including the all-new Fire 7 and Fire HD 8 and previous generations of Fire tablets. Click here to get started building skills for Alexa.
85% of Android apps submitted just work on Amazon Appstore
Since Fire OS is based on Android, it’s easy to bring your Android APK to Amazon devices. Simply drag and drop your APK into the App Testing Service (ATS) and receive testing results for Fire OS 5 on the all-new Fire 7 and Fire HD 8, previous generation Fire tablets, and Android devices in 90 seconds. You can also learn more about delighting users at first launch and beyond in our app testing eBook here.
For more information the new Fire 7 and Fire HD 8, check out the following additional resources: