Whow Games brings the casino lifestyle directly from Las Vegas to the web browser and app stores. From slot machines to table games, the entire entertainment offering of the largest casinos in the world can be experienced together with friends. The approach is as simple as it is successful: Whow Games puts the social experience of casino games in the foreground. All casino games are playable for free (free-to-play concept). The games deliver the same fun and entertainment of an exciting casino visit.
In this episode of Dev Chat, we sat down with the team behind Whow Games to learn who they are and why they chose to release their games in the Amazon Appstore. Their focus on providing the “Las Vegas experience” for all users makes Amazon Fire HD Tablets the perfect fit for their games. As Tobias Edl, head of new business relations, puts it, “due to the large screen, the user has a great experience and customer journey. We offer more than different 100 slots and thus the product is presented very, very nicely. Our user can navigate the app easily, gets the full gaming experience and is able to immerse themselves completely in our product.”
The ability to reach valuable Amazon customers was their major reason to release at Amazon Appstore. Not only does this add an entirely new group of users to their customer base, but it opens up Whow Games to very valuable customers. Tobias Edl adds: “We see that the conversion rate with Amazon is higher than with other comparable platforms and the user value, meaning what each customer spends on the platform, is significantly higher at Amazon compared to the market.”
It makes sense then that Whow Games decided to implement the Amazon In-App Purchasing API. Asked for their reasons to implement the API, Sandra Brau, CMO, half-jokingly said: “We are using the Amazon In-App Purchasing API, obviously as we want to make money.” On a more serious note, she added that while they have only released their games in the Appstore in summer 2018, they can already see a high customer lifetime value.
Developing for Amazon Appstore
Markus Baldschus, senior mobile developer, offered some insights into the development process for Amazon Appstore.
As they used product flavors by Gradle in combination with Android, making the necessary adjustments for Amazon Appstore was easy and they were able to realize the release within a few weeks. Markus Baldschus also highlights how the Amazon App Testing Service helped them test their app during the development process. Implementing and testing the In-App Purchasing API was very easy, as all items were easily imported and exported.