When Laundrapp launched in January 2015 its aim was to revolutionise the laundry experience by bringing the services of the local launderette or dry cleaners direct to people’s doors. A year on and Laundrapp continues to experience rapid growth, offering the service to more and more parts of the UK.
CEO and founder, Ed Relf and Technical Lead, Marcus Smith share their experiences of launching a mobile first app. Ed is an award winning digital entrepreneur and active angel investor with over 15 years’ experience scaling some of the world's most successful disruptive digital businesses and is committed to help drive the next wave of British digital start ups. Marcus has been developing world-class software solutions and apps for over a decade within the finance and consumer sectors. They discuss:
Why it is vital for a startup to understand which marketing activations are the most effective and how by using an attribution platform that tracks consumer interaction in the app and most importantly where they originated from will allow you to take a lean, cost effective approach that delivers the best ROI.
The benefits of using Amazon’s free App Testing Service that provides quick and invaluable feedback on WIP builds, highlighting what elements are running well and what may require some tweaking.
Why having a small team should never be a barrier to developing for multiple platforms simultaneously as long as you plan effectively from the outset and maximize resources.
The importance of identifying which parts of the Amazon ecosystem and their associated services can best augment your app and improve the customer journey.
The top tips the team learned during Laundrapp’s developing process, such as the need to deliver a compatible experience across multiple devices.
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