Join us on Wednesday, July 20th at the Marriott Marquis (Yerba Buena Ballroom - Salon 7), in San Francisco for a packed day of learnings on all things monetization and retention. Come and hear from our Developer Evangelists and industry leaders who will share best practices and actionable tips on how you can optimize and monetize your games and turn your IP into a brand. The developer day is complimentary and doesn't require Casual Connect event badge access.
The theme for the day is 360° Monetization and we will be talking about all the ways you can monetize inside your game and outside.
We’ll start the day by sharing easy steps that you can take to optimize your app store listing to make sure your game gets discovered and downloaded. You’ll hear from our Developer Evangelists on common trends within the Top 50 apps, so you can learn what you should be doing to get to the top of the charts. Industry leaders and top game developers will join us to discuss retention and monetization best practices. You’ll also hear from leaders at Twitch on how you can turn your players into fans and build community around your game. A light breakfast and lunch will be provided along with the opportunity to win some awesome prizes.
Register here for this exciting event! Or to learn more about Casual Connect visit their event page here. We look forward to seeing you in San Francisco!
Breakfast and Opening Notes
9:45 - 10:10:
Appstore Optimization by the Numbers: What's Currently Working in ASO
With hundreds of thousands of apps in the Amazon Appstore, we’ve seen a lot of app detail pages. We’ll share some guidelines that work well in our store, and show you how to avoid common mistakes that are costing you potential installs. You’ll learn how to build a promo video that avoids the ‘newbie’ look and create a page that drives installs. You don’t need to spend any money to generate more income from your listing, but you do need to make the right changes today. This presentation will help you improve your Appstore listing for increased success with all of your apps. Speaker: Peter Heinrich
10:30 - 10:55
What the Top 50 Apps Do with in App Purchasing That the Rest of Us Don't
Amazon has collected data about how users engage with IAP in games, and we have reviewed how the most profitable apps are using IAP to monetize successfully. We found data on two levels: HOW and WHAT the top 50 do differently (Retention data, session length data, units sold and price data) to get those results. It turns out there are a handful of things that most of the top 50 do that other games don't. We’ll share that actionable data with you in this session and look at examples from Ninja Kiwi on how they used this data to improve their IAP sales. Speaker: Mario Viviani
11:00 - 11:55
Is This Really All There Is? More Ways to Monetize with Amazon
We’ve all heard of premium, freemium and ad-supported monetization models, but is that really all there is? In this presentation, we will review additional ways you can monetize your app with Amazon Coins and how you can get paid for every minute that players are active in your game with Amazon Underground. That’s not all, you’ll learn how to turn your game’s IP into a brand and make money with branded t-shirts with Merch by Amazon. Speakers: Mike Hines
12:00 - 1:00
1:00 - 1:55
Panel: How Successful Developers Engage and Retain Users
Keeping users engaged in your game longer increases player lifetime value. Join us as we sit down with some of the industry’s leading game developers and retention specialists to break down specific retention tactics, best practices, and learn the tools they are using in their games to understand and engage players. The panel will also talk about why users leave the games we want them to love, and what we can do about it. Moderator: Fabien Nicolas – App Annie. Panelists: Nelson Rodriguez - Akamai, Bryan Mashinter – Backflip, Gabriel Goldwasser – Gameloft, My N. Tran – ADVR
2:00 - 2:25
New & Easy Ways to Monetize Your Game
Today, most monetization efforts take place within the confines of a game, but there are more ways to monetize your game than the traditional IAP and ads. Join us in this talk and learn specific things you can do to encourage word of mouth advertising, increase the likelihood you'll be picked up by a broadcaster or the press, and how to create alternate streams of revenue that occur entirely outside the game. Speaker: Abdullah Hamed
2:30 - 2:55
Actionable Analytics - Using Better Data Better
Mobile Analytics can be overwhelming when it comes to taking data you are tracking and converting it into actionable insights on player behavior, retention and monetization mechanisms. In this talk, James Gwertzman, CEO of PlayFab, will show you not just what can be measured in your game, but what SHOULD be measured, and how you can take action on it to get the results you want. He will also discuss the future of data usage; real-time analytics and how to think about using data while the player is still playing. You will leave with things you can start doing today to collect better data to inform your decisions. Speaker: James Gwertzman
3:00 - 3:25
3:30 – 3:55
Turbocharge Your Fan Base with Twitch
The live video ecosystem is booming. It has given game developers a whole new medium through which they can connect with their fan-base and build a community. Join Twitch's Brooke Van Dusen as he takes a close look at the ecosystem of live video, different ways broadcasters integrate game systems into their communities, and how developers are designing new and unique games built for video platforms. In this session, you will learn design tips that will help you make a game UI well-suited for streaming. You will also learn how you, as a developer, can leverage Twitch to promote engagement within your game. Speaker: Brooke Van Dusen
4:00 - 4:25
Reach More Players: Smart Design for Streaming Media Devices
Generating more business from your game depends in part on acquiring more users for your game. Putting your games in the living room in front of more screens is a great way to reach more potential players. With powerful hardware and full-featured gamepad controller support, today’s new generation of Android-based streaming media devices offer you a quick path to take your existing Android game and deploy it to living rooms via streaming media devices like the Fire TV. In this talk you will learn what game-design considerations to keep in mind when deploying your game to a streaming media device. Speaker: Peter Heinrich
4:00 - 4:15
Closing and Prizes
The day is jam-packed with knowledge on how to monetize your apps and turn your players into a community. We hope to see you at Casual Connect!