You may have seen the buzz in Android blogs and forums about Amazon doing something… appy! Today Amazon.com launched the Amazon Appstore Developer Portal. You can find the Portal at developer.amazon.com. It is a new self-service tool that allows mobile application developers—Android developers in particular—to join our Appstore Developer Program and submit apps for the upcoming launch of the Amazon Appstore for Android.
At Amazon, we start with the customer and work backwards, and we’re always looking for ways to improve the customer experience. The sheer number of apps available today makes it hard for customers to find high-quality, relevant products – and developers similarly struggle to get their apps noticed. Amazon’s innovative marketing and merchandising features are designed to help customers find and discover relevant products from our vast selection, and we’re excited to apply those capabilities to the apps market segment.
Our customers also have a strong interest in mobile, and across the company we are working hard to make our great products and services available on mobile devices. We continue to innovate the mobile shopping experience with the Amazon Shopping app, Amazon Price Check and the recently launched Windowshop for the iPad. We have numerous Kindle apps, and customers can shop our MP3 store from their mobile devices. Our subsidiaries like IMDB and Audible also have robust mobile applications. An Appstore is a logical next step for Amazon in mobile.
Why should you submit your apps for inclusion in the Amazon Appstore for Android?
- For the first time, you will have access to tens of millions of active Amazon customers.
- Amazon’s proven marketing and merchandizing features will help you get your apps discovered and in front of the right customers.
- The convenience of using an existing Amazon.com account will make it simple and easy for customers to purchase your apps - both online and on their mobile devices.
The Appstore Developer Portal is your one-stop location to manage account details, manage marketing materials, and track sales and projected earnings using self-service and customizable reports. We encourage you to check out the Portal at developer.amazon.com and join the Appstore Developer Program today!
- The Amazon Appstore Team