Just in time for the holidays, millions of customers can now purchase Android applications from the Australian Appstore and Brazilian Appstore using their own local currency. Available in nearly 200 countries since May, the Amazon Appstore now allows developers to price their apps in Australian dollars or Brazilian reais, in addition to the other currencies already supported. There’s even a new localization option for Brazilian Portuguese so you can make your app that much more relevant to customers in Brazil. And, the Australian Appstore is also accessible to Kiwis, so customers in New Zealand can download the best local and global apps, too.

Being able to offer your apps for sale in the local currency of Australia and Brazil means less friction for customers in two of the most important global app marketplaces. Brazil is the largest app marketplace in Latin America and is growing faster even than the US, according to a recent report by Distimo¹, which also ranks the Australian app marketplace #6 in the world in terms of revenue. Despite Australia’s considerably smaller installed base, only the US, Japan, South Korea, the UK, and China surpass it for app purchases.

In addition, you can publish any Android app on the Amazon Appstore, which includes those running on Kindle Fire OS. In fact, more than 75% of the Android tablet apps we’ve tested just work on Kindle Fire without additional development. Publish your Android app on Amazon and it automatically becomes eligible to be featured on our web storefront and to be included in search results and recommendations shown on product detail pages. Once your app or game is available in our store, you can also promote its availability by linking to it directly.

So, don’t miss this opportunity to monetize your apps and games in time for the holiday rush. In 2012, we saw a 50% increase in the number of app downloads during Thanksgiving week as compared to an average week. During ‘Digital Week’ in 2012 (the week after Christmas), customers purchased and downloaded 600% more apps than an average week during the year. Submit your Android app to our store today and let us help you increase your international exposure in time for the holidays.