With Advertise Your App, you can promote your app to millions of users through ads on Fire tablet wakescreens and mobile placements on the Amazon Mobile Ad Network. Getting started is easy; you can create an Advertise Your App campaign in less than 90 seconds, and launch a campaign with as little as $100. And the best part? You only pay when a user clicks on your ads.
Recently we added a new feature to help developers improve campaign performance: custom creative. With custom creative, you can upload your own ad creative and use different images and copy for each ad size. You now have several options: you can continue to use the auto-generated ads that we create, you can create custom ads based on your own creative and copy, or you can combine auto-generated ads and custom ads in your campaign.
To create a custom ad, login to the Developer Portal and in the “Ad Preview” section, click the “Customize ads” button and upload your creative from there. Not sure how to get started? Below are 5 tips to help you create engaging custom display ads.
Mobile banners come in a range of sizes, but in all cases they are smaller than their desktop cousins. Keep that in mind when you’re selecting an image for your ad. Small details and text may not be readable once your image is scaled to fit a mobile device. Advertise Your App automatically scales your images to fit three banner sizes: 300 x 250, 320 x 50 for Smartphones and 600 x 90 for tablets.
Keep your ad copy short and crisp and try to convey a sense of urgency to move customers to take action immediately. You banner will need a strong call-to-action button that uses active verbs like “Play Now” or “Get the App”.
Think about what a potential customer might like to see, not what you think looks good or colors that you like. There are 4 key things every banner should have:
Beyond making sure your ad has these four key components, you should also keep the following in mind:
No! You must constantly evaluate your banners’ performance and you should always tweak them to ensure they perform better.
Create an Advertise Your App campaign in less than 90 seconds, and launch a campaign with as little as $100. And the best part? You only pay when a user clicks on one of your ads. For more information check out the following additional resources: