The all-new Fire tablet was the #1 best-selling, most wished-for, and most gifted product across the millions of items available on Amazon.com this holiday season, and all of these tablets come pre-loaded with Amazon Underground. The 2015 holiday season was the biggest holiday ever for Amazon devices-up 2x over last year’s record setting holiday. With this record setting shopping season, millions of customers are lighting up their new devices this month and downloading their first 100% free Amazon Underground apps and games. With proven success for developers like Halfbrick Studios and Rovio, and millions of new Fire Tablet customers, now is the time to get your apps and games published to Amazon Underground.

Holiday Sales Grow Potential Audience in Amazon Underground

With Amazon Underground pre-loaded on all the newest Fire Tablets, it’s even easier for customers to download and play 100% free games through Amazon Underground. With the Amazon Underground monetization model, Amazon pays you for every minute your app or game is used, in exchange for waiving your normal download or in-app fees.  This means you can generate revenue from 100% of your Android users and increase your user base with the promise of free content. Holiday tablet sales have given millions of new customers access to Amazon Underground, and these customers are engaging. Amazon Underground customers spent enough time playing apps and games throughout the holiday season to watch the entirety of Christmas classic movies, Home Alone, It’s a Wonderful Life, and National Lampoon’s Christmas Vacation more than a million times - and developers are paid for 100% of these minutes.

Amazon Underground is Working for Developers

Developers like Halfbrick Studios and Rovio have published some of their most popular games to Amazon Underground, and have seen increases in downloads and revenue on Amazon as a result.

For Halfbrick Studios, monthly downloads nearly tripled after their game Colossatron became available through Amazon Underground, and total revenue rose by more than 750%.

“Session lengths went up, and the overall hours that we saw in the Underground version (compared to the regular version of the game) were incredible—hundreds of percent higher. It was really amazing to see. All of that translates into more hours played in total, and ultimately, revenue.”-Shaniel Deo, Halfbrick Studios.

Angry Birds developer, Rovio, published four of their popular titles to Amazon Underground and have seen 3X their revenue in the Amazon Appstore.

“In the first month since launch of these games, the Amazon Underground model has brought us up to three times more revenue compared to the same games’ user revenue in the Amazon Appstore previously.”-Tero Raji, Rovio.

Getting Started is Easy

Publishing your app or game to Amazon Underground is easy. Simply follow these three easy steps:

1. Prepare Your App – Learn how to get your app ready.
2. Register for Free – Sign up for your Amazon developer account.
3. Submit Your App – Opt in to Amazon Underground during the submission process.