The media landscape has undergone momentous changes since The Economist first rolled off the printing presses in 1843. This weekly newspaper has had a web presence for ten years, but recently direct competitors and social networks have begun to vie for a slice of their readers’ time. The Economist had to react.

In response, they formed lean, cross-functional and multi-discipline teams consisting of editorial, digital, circulation, marketing, and advertising. Together, they spun up new, digital-only products which provided editorial teams with innovative ways to tell stories and relay information.

In this series of videos, Remy Becher, Senior Director of Agile Project Management, highlights the challenges The Economist faced and how their digital strategy has kept their content fresh and relevant.

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