The name of your game is one of the most important decisions you make. No wonder large companies spend large amounts of money conducting market research to come up with product names. Since you likely don’t have the luxury of a large marketing research budget, your best bet is to come up with a clear and descriptive name.

Here are some tried and true naming methods to help you get started:

• Main character(s): While this won’t necessarily describe what a player will do in your game, it helps establish the lead, and his/her name helps defines your brand. For extra points, use an adjective to describe your main character.
• Gameplay description: Is there a main action that your players perform throughout the game such as crushing a bevy of sweet treats? Putting the gameplay front and center will entice potential new users.
• Story of a spoiler alert: Put your game’s ending right in the title. We are all familiar with the Legend of a certain princess. Letting people know what to expect from your game will pique interest.

Playing a lot of other games will also come in handy when deciding on our game's name. Look through the list of the games you played and try and remember why you chose them in the first place. This will help you zero in on a naming convention that will work for you. Finally, make sure your game’s name makes sense for sequels and continuations if you find yourself with a hit on your hands.

For more tips on making — and naming — great games, check out our latest eBook: Getting Started Making Games.