Here's what you missed last week on the Amazon Appstore Developer blog:
Customers make snap decisions about how good an app is based on the information on the app’s product page. You don’t need a large marketing budget to make your app store page stand out – you need compelling content that captures the interest of customers. Join us on May 31st to learn how to build pages and promotional videos that convert.
The Amazon Mobile Ads API is an in-app display advertising solution to monetize mobile apps and games across platforms, allowing you to earn more and be paid on ad impressions served instead of clicks on ads. Starting August 31, 2017, Unity, Adobe AIR, Cordova/PhoneGap, and Xamarin plugins for Mobile Ads will be discontinued and removed from developer.amazon.com.
With so much information overload, it is hard to keep users engaged. Because you are competing for consumers’ attention and time, it is important to avoid the small mistakes that might be causing consumers to abandon your app after first use. Read more for the top reasons why users may be abandoning your app.
We’re excited to announce that Coinstoppable is back! From May 11-25, new Amazon Appstore US customers can save 35% off $100 worth of Amazon Coins, and gain access to additional deals, in-game events, and exciting new content updates from top games. In addition to discounts, customers can earn up to 30% Amazon Coins back on in-game purchases.
If your app has a subscription with multiple subscription periods, such as monthly and annual, you may not realize there are two ways to set up the subscription in Amazon’s Developer Portal. One of these ways may lead to a poor customer experience. Read more for tips and tricks on how to improve your subscriptions experience.
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