Last December, we began rolling out a brand new user interface for Fire TV that puts your content front and center for customers. Customer reaction to the new UI has been overwhelmingly positive, and we continue to innovate to bring new ways to drive deeper engagement with your apps and games.
In an upcoming release, the Fire TV home screen will have a new row called “Recommended By Your Apps.” This row will show content recommendations that your app sends, assuming the customer has your app installed and opened it at least once. Recommendations on the Fire TV home screen will promote deeper engagement and loyalty for your apps.[Read More]
March 15, 2017Tanisha
The app market is one of the most competitive spaces in the world. It’s crowded and growing more crowded every day. A great way to increase long-term exposure is app store optimization.
App store optimization, or ASO, can be defined as the ongoing process of testing and measuring updates to app store marketing assets, with the goal of increasing visibility and driving more downloads.
We’ll walk you through the basics. For a step-by-step guide, check out App Annie’s ASO Playbook.[Read More]
March 03, 2017Tanisha
Today we share a blog written by our friends at App Annie on top 2016 trends and what lies ahead for 2017. Enjoy!
It’s been a record-setting year for mobile games and apps. In 2016, worldwide app downloads increased by 15 percent, according to App Annie. And the time spent in apps surged by 25 percent, reaching nearly 900 billion hours globally.
Apps are ingrained in the everyday lives of people all over the world. Nearly every industry — from banking to shopping, transportation to communication — saw significant increases in their mobile presence. (Check out App Annie’s 2016 Retrospective for more details.)
Amazon is excited to announce our newest Fire TV experience, with Alexa Voice Remote, designed specifically for smart TVs. Amazon Fire TV Edition elevates the smart TV experience by integrating the Fire TV experience directly into a new range of hardware from Seiki, Westinghouse and Element Electronics. The new smart TVs will help increase the reach of your apps by introducing them to a new host of customers, in the living room. If you are already developing for Fire TV your apps should automatically work on the new Amazon Fire TV Edition, for those interested in submitting to Fire TV, please take a look at our documentation.[Read More]
If you’re considering building a media-based app for Fire TV, Amazon provides two frameworks to help you get started and accelerate your development: Web App Starter Kit for Fire TV (WASK) and Fire App Builder. In this post, we are going to take a high-level look at each of these frameworks, the particular skill sets they are built for and variations in their feature sets. Let’s first take a look at WASK for Fire TV.[Read More]
Last month we announced support for blind and visually impaired customers on Amazon Fire TV through our screen reader, VoiceView. In this blog post, we will take a closer look at the upcoming changes with VoiceView and how you can get started with making your app compatible for visually impaired customers.
VoiceView allows blind and visually impaired customers to discover content, access settings, and control playback in the core Fire TV experience. For an app to be considered accessible, on-screen information needs to be spoken. On-screen information can be bucketed into two major categories: focusable items and static content. Focusable items are items like buttons that a user navigates to and are actionable. This includes menus, login buttons, or titles of movies/TV shows and other content that users can access while browsing content. Static content is on-screen information such as a movie’s description, duration, and rating. Text on-screen providing a URL and code to activate a subscription, for example, could also be considered static content.
To get started with VoiceView, the first thing you need to do is make your app compatible with the Android accessibility framework. For tips and best practices, please look at the current documentation.[Read More]