Join us on December 14, 2017 for a webinar on integrating in-app purchasing (IAP) and selling digital items from within your app or game. We’ll cover how to set up your item catalog on Amazon, then show how you can connect to it from within your app.[Read More]
Now available to customers in more than 100 countries and territories, the Fire TV Stick Basic Edition brings media streaming and the Amazon Fire TV experience to a global audience, including Canada, France, Italy, and Spain—and will be coming soon to Brazil and Mexico.[Read More]
The newest Amazon Fire TV is the first Fire TV to support 4K Ultra HD and High Dynamic Range (HDR) and packs a lot of punch into its portable form factor design.[Read More]
Today Amazon announced the latest generation of our largest tablet, the all-new Fire HD 10. It’s a device that really lets your app or game shine, sporting faster performance, more storage, longer battery life, and a brilliant 10.1” display.
At the end of June, we presented the webinar Bring Mobile Apps and Games to the Living Room’s 10-foot Experience, where we shared tips on how to optimize your mobile apps and games for Amazon Fire TV. The replay is now availabe for you to watch.[Read More]
April 17, 2017Peter Heinrich
Top games need a passionate fan base to drive user acquisition, engagement, and alternative streams of revenue that occur. In this webinar, I will show you how top games are already driving more engagement and revenue with their fan bases, and show you how to do it with your own app.[Read More]
March 14, 2017Peter Heinrich
You heard how effective push notifications could be, especially compared to email campaigns, so you dived in with both feet. You came up with some content ideas for tactical messaging, adjusted delivery timing to account for past user behavior, and even factored in target device type. Now, thanks to your careful planning and strategic use of push, your users are re-engaging with your app more than ever. Congratulations!
Now what?[Read More]
March 08, 2017Peter Heinrich
The statistics prove it: with push notifications, time and frequency definitely matter.
According to Localytics, users who enabled push notifications launched an app nearly 15 times per month on average compared to a little over five times for those who did not.
Furthermore, a recent study by Tapjoy found that notifications sent early in the week had higher open rates, with Mondays seeing the highest open rates.
Like “Goldilocks and the Three Bears,” app users don’t like “too much or too little” when it comes to notifications, engaging most with messages that are sent weekly. The Tapjoy study even found that there is a perfect hour for delivering a push notification: just after lunch.[Read More]
March 02, 2017Peter Heinrich
A relatively small group—tiny, really—of mobile gamers generate an unexpectedly large percentage of total revenue for mobile games. In fact, across app stores globally, only 11.5 percent are considered “power-users,” spending more than $25 per month. An even smaller fraction of these power-users can spend up to thousands per month.
A common misconception about power-users is that they are indiscriminate spenders who can afford anything offered to them. However, in many cases, power-users are anything but. They may not even realize how much they have spent in a game over time. Power-users are better defined as players who are passionate about the content you’ve created.[Read More]
February 07, 2017Peter Heinrich
Last week we presented a webinar on using Amazon Appstore services from within your Unity app. Its extensibility and ease-of-use have made Unity the predominant game development framework, and Amazon Appstore provides several plug-ins to enhance your code. It doesn’t take much to integrate key features like achievements and leaderboards, mobile ads, and in-app purchasing. Our webinar walked through plug-in set up, initialization, and calling of API functions.[Read More]
Unity touches 770 million gamers all over the world through games made using their engine. If you are one of the millions of developers who create with Unity every day or are considering developing with Unity, you won’t want to miss our latest free webinar: Integrating Amazon APIs in Unity.In this webinar you will find out how easy it is to incorporate Amazon APIs, such as in-app purchasing, mobile ads, and multi-screen support, into your Unity app.[Read More]
November 07, 2016Peter Heinrich
Here is a recap of new posts for the week of October 31st on the Amazon Developer Blog:
Belkin Wemo launched new capabilities through the existing Alexa Voice Service (AVS) API, making the same smart home voice controls accessible on the Echo available on all third-party products with Alexa. Belkin makes a variety of high-quality Wemo switches that consumers use to control a number of devices in the home, from floor lamps and ceiling bulbs to fans and home audio speakers. Read more about how Wemo is building a smart ecosystem of connected devices for the home.
Last month we published VoiceView, an accessibility feature for Fire OS that enables vision-impaired users to navigate the Fire TV user interface, discover content, access settings, and control playback in the core Fire TV experience. To get started with VoiceView, the first thing developers need to do is make their apps compatible with the Android accessibility framework. Available API’s such as “Orientation Text”, “Usage Hints” and “Described By” will allow developers to create a truly accessible experience for customers.
Seeds found that non-paying users are 58% more likely to spend when their purchase is for a good cause, and these newly converted payers go on to spend an average of $25. With Seeds, developers can offer an IAP item at its regular price with the extra bonus that a portion of the proceeds from that purchase go on to fund a microloan to an entrepreneur in a developing economy. To get started with Seeds, go to their website and click on the Get Started link to download the SDK.
Earplays are interactive audio stories you interact with using your voice. Earplay's goal is to make tools to let authors focus their creativity on story production not writing code. To do that, they’ve built a content publishing system to publish titles to various mobile channels. The rapid adoption of the Amazon Echo and growth of the Alexa skills library excited the Earplay team to create a working Alexa skill prototype over a single weekend. Earplay plans to release a new version soon, opening up even more stories to Alexa users.
Last week we unveiled a new way for customers to browse the breadth of the Alexa skills catalog and discover new Alexa skills on Amazon.com. On-Amazon detail pages improves discovery so that a customer can quickly find skills on Amazon and enables developers to link customers directly to their skill with a single click. This is our first pre-login discovery experience for Alexa skills!
We expanded on last year’s Web App Starter Kit—a template solution for Fire TV using web technologies—to offer our latest a native Android solution: Fire App Builder. Fire App Builder is a Java framework that allows developers to quickly build immersive, native Android media applications for Fire TV without writing code. Fire App Builder consists of several files designed for use with Android Studio. To start, download or clone the Fire App Builder project from Github.
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November 01, 2016Peter Heinrich
Here is a recap of new posts for the week of October 24th on the Amazon Developer Blog:
Amazon Alexa announced support for Alexa in two new languages: English (UK) and German. In order to easily add all three supported languages to your skills, the Alexa SDK, Fact, Trivia and How To skill samples have been updated for Node.js. You can find these updated samples at the Alexa GitHub.
The previous post in our Login with Amazon (LwA) series walked through setting up the LwA plugin for WordPress. In this post we cover troubleshooting login errors with the plugin, focusing on how to set up curl and ensure that it is working correctly.
Joel Evans from Mobiquity writes about how Mobiquity built a portable voice controlled drone for under $500 using Amazon Alexa. To make the magic happen, he chose to use Raspberry Pi 2 as the main device, a Bebop Drone, and an Amazon Echo Dot.[Read More]