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Showing posts by Peter Heinrich

April 12, 2018

Peter Heinrich

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As you prepare to create your first streaming media app for Fire TV, you must decide whether you will code it from scratch, build on top of a third-party development framework, or use the purpose-built tools provided by Amazon.

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March 19, 2018

Peter Heinrich

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In this webinar, developer evangelist Peter Heinrich will talk about competitive mobile gaming and walk you through the steps to integrate the GameOn APIs.

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February 26, 2018

Peter Heinrich

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This guide is designed to help you navigate the available resources for developing high-quality media streaming apps on Amazon Fire TV.

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December 19, 2017

Peter Heinrich

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I talk to loads of developers just itching to try their hand at games, and the question of math comes up a lot. To begin our quest for math literacy in pursuit of superior game creation, let's bounce a ball!

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December 06, 2017

Peter Heinrich

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Join us on December 14, 2017 for a webinar on integrating in-app purchasing (IAP) and selling digital items from within your app or game. We’ll cover how to set up your item catalog on Amazon, then show how you can connect to it from within your app. 

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November 07, 2017

Peter Heinrich

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Now available to customers in more than 100 countries and territories, the Fire TV Stick Basic Edition brings media streaming and the Amazon Fire TV experience to a global audience, including Canada, France, Italy, and Spain—and will be coming soon to Brazil and Mexico.

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September 27, 2017

Peter Heinrich

100217_FireTV_Blog.pngThe newest Amazon Fire TV is the first Fire TV to support 4K Ultra HD and High Dynamic Range (HDR) and packs a lot of punch into its portable form factor design.

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September 19, 2017

Peter Heinrich

Today Amazon announced the latest generation of our largest tablet, the all-new Fire HD 10. It’s a device that really lets your app or game shine, sporting faster performance, more storage, longer battery life, and a brilliant 10.1” display.

 

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August 31, 2017

Peter Heinrich

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Strategy games have seen healthy growth in 2017, and account for a disproportionately large share of revenue given its modest download volume.

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July 28, 2017

Peter Heinrich

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At the end of June, we presented the webinar Bring Mobile Apps and Games to the Living Room’s 10-foot Experience, where we shared tips on how to optimize your mobile apps and games for Amazon Fire TV. The replay is now availabe for you to watch.

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June 13, 2017

Peter Heinrich

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Join me on Friday, June 30, at 7:00 AM or 1:00 PM PST to learn how to transition your mobile apps and games to the living room experience.

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April 17, 2017

Peter Heinrich

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Top games need a passionate fan base to drive user acquisition, engagement, and alternative streams of revenue that occur. In this webinar, I will show you how top games are already driving more engagement and revenue with their fan bases, and show you how to do it with your own app.

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March 14, 2017

Peter Heinrich

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You heard how effective push notifications could be, especially compared to email campaigns, so you dived in with both feet. You came up with some content ideas for tactical messaging, adjusted delivery timing to account for past user behavior, and even factored in target device type. Now, thanks to your careful planning and strategic use of push, your users are re-engaging with your app more than ever. Congratulations!

Now what?

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March 08, 2017

Peter Heinrich

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The statistics prove it: with push notifications, time and frequency definitely matter.

According to Localytics, users who enabled push notifications launched an app nearly 15 times per month on average compared to a little over five times for those who did not.

Furthermore, a recent study by Tapjoy found that notifications sent early in the week had higher open rates, with Mondays seeing the highest open rates.

Like “Goldilocks and the Three Bears,” app users don’t like “too much or too little” when it comes to notifications, engaging most with messages that are sent weekly. The Tapjoy study even found that there is a perfect hour for delivering a push notification: just after lunch.

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March 02, 2017

Peter Heinrich

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A relatively small group—tiny, really—of mobile gamers generate an unexpectedly large percentage of total revenue for mobile games. In fact, across app stores globally, only 11.5 percent are considered “power-users,” spending more than $25 per month. An even smaller fraction of these power-users can spend up to thousands per month.

A common misconception about power-users is that they are indiscriminate spenders who can afford anything offered to them. However, in many cases, power-users are anything but. They may not even realize how much they have spent in a game over time. Power-users are better defined as players who are passionate about the content you’ve created.

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