When Laundrapp launched in January 2015 its aim was to revolutionise the laundry experience by bringing the services of the local launderette or dry cleaners direct to people’s doors. A year on and Laundrapp continues to experience rapid growth, offering the service to more and more parts of the UK.
CEO and founder, Ed Relf and Technical Lead, Marcus Smith share their experiences of launching a mobile first app. Ed is an award winning digital entrepreneur and active angel investor with over 15 years’ experience scaling some of the world's most successful disruptive digital businesses and is committed to help drive the next wave of British digital start ups. Marcus has been developing world-class software solutions and apps for over a decade within the finance and consumer sectors. They discuss:
Why it is vital for a startup to understand which marketing activations are the most effective and how by using an attribution platform that tracks consumer interaction in the app and most importantly where they originated from will allow you to take a lean, cost effective approach that delivers the best ROI.[Read More]