Make Money through In-Skill Purchasing

Sell Premium Content to Enrich Your Alexa Skill Experience

 

When developers and content creators build delightful skills with compelling content, customers win. With in-skill purchasing (ISP), you can sell premium content to enrich your Alexa skill experience.

ISP supports both one-time purchases for entitlements that unlock access to features or content in your skill and subscriptions that offer access to premium features or content for a period of time. You define your premium offering and price, and we handle the voice-first purchasing flow. We also provide self-service tools to manage your in-skill products, and optimize their sales performance over time. Today, you can make money through both ISP and Alexa Developer Rewards. This feature is available for Alexa skills in the US.

How It Works

Skills will continue to provide a free experience for customers. If you offer premium content, a customer can now ask to buy or agree to purchase suggestions made by your skill. Customers pay using Amazon’s simple voice purchasing flow with the payment options associated with their Amazon account. Amazon is ensuring that every in-skill purchase brings added value to Amazon Prime members, such as discounted price, exclusive content, or early access. Developers set the list price for their in-skill product and will be paid 70 percent of list price, before any discount offered by Amazon.

To add one-time purchases and subscriptions, you’ll create and manage in-skill products using the ASK Command-Line Interface (CLI). Then add in-skill purchases to your skill. Be sure to use best practices for designing a premium customer experience. Additionally, you’ll need to set up tax forms for payment purposes, test your in-skill purchase, and submit it for certification. You can measure skill usage and earnings with the analytics dashboard. The purchase flow user experience is built in for you.

What Premium Content Can I Sell In My Skill?

Sell virtual game products including expansion packs, special powers or equipment, custom characters, and more.

Sell add-on content such as one-time purchases of interactive stories or subscriptions to premium content.

Sell unlocked features and functionality such as multiple accounts and more.

Featured Developer: Max Child, Volley

Volley began selling premium content in the form of expansion packs for its popular role-playing adventure game. Founder Max Child says the conversion rate of customers purchasing expansion packs is much higher than mobile, and he feels this bodes well for the future of sustainable businesses built with Alexa.

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Webinars

Make Money with Alexa Skills: An Introduction
Learn best practices for creating engaging, premium experiences. You’ll also learn how to select the right product to meet your needs. This session is suitable for business professionals and developers who want to understand their options. 

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Make Money with Alexa Skills: Adding In-Skill Purchasing
Attend this technical webinar to learn how to make money with your Alexa skills by creating, selling, and managing in-skill products. This session is suitable for developers who want to dive into the technical details.

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Technical Resources

In-Skill Purchasing Overview
View documentation to learn more about adding in-skill products to your skill.

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In-Skill Purchasing FAQ
View answers to frequently asked questions about in-skill purchasing.

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Sample Code on GitHub
Check out a full working skill that uses one-time purchases and subscriptions.

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Live Coding Sessions on Twitch
Check out our Twitch events for live coding sessions on in-skill purchases.

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Videos

ASK CLI: Command-Line Interface
Learn how to set up the ASK CLI and use basic commands.

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ASK CLI: Set Up AWS Credentials
Set up AWS credentials to deploy in-skill products to AWS Lambda.

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ASK CLI: Create an In-Skill Product
Create in-skill products, including entitlements and subscriptions.

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Test Your Skill in the Developer Console
Explore the test simulator and more in the ASK Developer Console.

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Have a Great Idea But Don’t Code?

Find tools and agencies to help you »

Other Ways to Make Money

Sell Physical Goods and Services
Alexa offers a new sales channel for brands and merchants who want to sell physical goods and services.

Learn more »

Earn Alexa Developer Rewards
Make money for eligible skills that drive some of the highest customer engagement.

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Receive AWS Credits
Build and host most skills free with $100 in AWS promotional credits.

Apply now »

Earn Cool Perks
Get a hoodie, T-shirt, socks, or other cool item simply for publishing a skill.

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