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Welcome!

Welcome to the Alexa Design Guide for skill creators! We hope that wherever you are on your skill-building journey, this guide will inspire and empower you to design best-in-class experiences for your Alexa customers. Use it in combination with the technical documentation in the Amazon Developer Portal to help you implement your designs.

What is “design” for Alexa skills?

When a customer speaks with your skill, how will your skill respond? When and how are you going to tell them about all the great stuff they can do with your skill? How will you avoid overwhelming them? What will you display on the screen, if your customer has one? If you’ve already starting asking these questions, you’ve engaged in Conversation Design.

Why is conversation design important?

The answers to the above questions will affect whether customers remember and continue to use your skills consistently over a long period of time (retention), whether they discover all the useful and fun stuff your skill can do for them (discoverability), and can affect whether customers want to spend money in your skill (your ROI). 

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Who are you? How can we help?

I'm new to Alexa and conversation design

I’m new to Alexa and conversation design

  • Learn the principles of conversation design
  • Learn how to document conversation design
  • Learn how to create a natural conversation

I'm creating my first skill

I'm creating my first skill

  • Use common conversation patterns in your design
  • Learn how to design a multimodal experience (for devices with screens)
  • Learn how to improve your audio experience

I've already publish a skill

I’ve already published a skill

  • Learn how to improve your skill’s quality
  • Learn how to maximize retention
  • Learn how to extend your skill’s experience 
  • Learn how to make your skill more accessible to all
  • Learn how to promote your skill

I'm going to improve my skill's reach

I want to improve my skill’s reach

  • Learn how to promote your skill
  • Learn how to maximize retention
  • Learn how to extend your skill’s experience
  • Learn about designing a skill for international markets
  • Learn about designing a skill for on the go

I want to make money with my skill

I want to make money with my skill

  • Learn about in-skill purchasing

I want to make a skill for children

I want to make a skill for children

  • Learn about design for child-directed skills
  • Learn about in-skill purchasing for child-directed skills