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View Skill Usage Analytics

Use the Analytics page to see usage metrics for a skill. This dashboard can give you useful information about how customers are using your skill.

Analytics page
Analytics page

Access the Metrics for a Skill

You can access Analytics for a skill from two places:

  • In the list of skills in the console, click the Analytics link in the row for the skill.
  • When you open a skill to view or edit, click Analytics in the top navigation.

The specific metrics available on the Analytics page depend on the interaction model for your skill.

  • The Summary section displays a high-level overview of the metrics available for the skill.
  • Use the controls at the top to change the time range.
  • Use the Aggregation Period option to change how the data is grouped (every 15 minutes, hourly, daily, or weekly).
  • Switch between language models with the language drop-down list in the upper left.
  • Switch between development and live versions of the skill with the Skill Stage drop-down list.
  • Drill into detailed charts and data with the sections in the sidebar, such as Customers to see a chart showing the number of unique customers who have accessed the skill. Within these detailed sections, you can view the data as either a chart or grid. You can also export the chart as a graphic and download the data as a CSV.
Export options for a chart on the Sessions page
Export options for a chart on the Sessions page

Note that the Analytics page excludes invocations from the Test page.

You can jump directly to the Analytics page for other skills with the Jump to measure for list. Note that this list includes skills that you have not yet migrated to the developer console. You can see the Analytics page for these skills, but you cannot edit them in the new console. If you want to edit the skill in the new console, return to your list of skills and migrate the skill to the developer console.

Custom Interaction Model Metrics

Available metrics:

  • Customers: Total unique customers.
  • Sessions: Total sessions, successful session types (sessions that did not end due to an error), average sessions per customer, and a breakdown of successful, failed, and no-response sessions as a percentage of total sessions.
  • Utterances: Total utterances, average utterances, and utterance responses.
  • Intents: Unique customers per intent, total utterances per intent, total intents, and failed intents.
  • Retention: Shows the usage of your skill over time by groups of customers (cohorts). You can see the number or percentage of customers who returned to your skill over a 12-week period. This data is available for live skills only.
Customer retention metrics
Customer retention metrics

In-Skill Purchase Metrics

Available metrics for One-Time Purchases:

  • Total Purchases: The number of offers accepted for all in-skill products within a skill.
  • Purchases: The number of offers accepted for each in-skill product.
  • Offer to Purchase Conversion: The percent of offer impressions that resulted in an accepted offer.
  • Offer Impressions: The total number of times customers heard the purchase prompt from Amazon, describing your product and its price, and decided whether or not to buy. Offer impressions includes both free-trial and paid offers. This metric does not include messages provided within the upsell directive.


One time purchase reporting metrics for skills
One-time purchase metrics

Available metrics for Subscriptions:

  • Active Subscriptions:The total number of active subscriptions for your skill. This includes paid subscriptions that are set to expire at a future date.
  • Trial to Paid Conversion Rate: The percentage of trials that became paid subscriptions.
  • Churn: The percent of active paid subscriptions that expired or canceled.
  • Subscriptions Started: The total number of new subscriptions.
  • Offer Conversion Rate: The percent of offer impressions that resulted in the customer signing up for a new trial or paid subscription.
  • Offer Impressions: The total number of times customers heard the purchase prompt from Amazon, describing your product and its price, and decided whether or not to buy. Offer impressions includes both free-trial and paid offers. This metric does not include messages provided within the upsell directive.
  • Subscriptions Ended: The total number of trial subscriptions that were canceled or paid subscriptions that expired. Note: If a customer cancels a paid subscription, the subscription will remain active until it expires at the end of the customer’s billing period.


Subscription purchase reporting metrics for skills
Subscription purchase metrics

Smart Home Metrics

Available metrics:

  • Customers: Total unique customers.
  • Utterances: Total utterances and average utterances per customer.
  • Actions: Unique customers per action, total actions, and total utterances per action.

Flash Briefing Metrics

For flash briefing skills, the Summary page displays a summary of the metrics at the top, and the larger graphs for the metrics at the bottom.

  • Unique Customers: Total number of unique customers who accessed the skill
  • Plays: Total number of times your skill's content was played.

The developer console: