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Launch Your Skill

Use the Launch page to preview how your skill will appear in the skill store and submit the skill for certification or launch a beta test.

Launch page
Launch page

Define Skill Store Metadata

The metadata used in the skill store is language-specific. You need to fill in these fields for each language your skill supports. The data entered here is displayed on the skill detail page in the skill store.

Field Description Applies to Models

Public Name

The name of the skill, displayed at the top of the detail card.


One Sentence Description

A short description of the skill, displayed in the app when the user views a list of skills.


Detailed Description

A full description explaining the skill's core functionality and any prerequisites to using it (such as additional hardware, software, or accounts).


Example Phrases

Three example phrases that illustrate how users can invoke your skill. View the Example Phrase 101 section for detailed help with creating your example phrases.

For the custom model, these phrases must come directly from your sample utterances. For pre-built models, see the Example Phrase 101 section for valid utterances.

  • Custom
  • Smart Home
  • Video

Small Skill Icon / Large Skill Icon

An icon representing the skill. Provide both large and small versions.



The category that best describes your skill. This helps customers find your skill quickly and easily.



Simple search words that relate to or describe this skill. This helps customers find the skill quickly and easily. Use spaces or commas between each search term.


Privacy Policy URL

The URL for your privacy policy. This is required for skills that use account linking or collect user information.


Terms of Use URL

The URL for your terms of use policy.


Complete the Privacy & Compliance Page

Answer the questions on the Privacy & Compliance page:

  • Does this skill allow users to make purchases or spend real money?
  • Does this Alexa skill collect users' personal information?
  • Is this skill directed to or does it target children under the age of 13?
  • Does this skill contain advertising?

Verify that your skill meets the Export Compliance requirements.

Also fill in any instructions for the testers in the Privacy & Compliance > Testing Instructions field. Be sure to include any information needed to test account linking, permissions, or any special hardware. Note that this information is not shown to users.

Define Skill Availability

You can make your skill available to others in three different ways. These options are available in the Availability section:

  • Public: Publish the skill to the general public. Anyone with an Alexa device can enable and use your skill, provided it is available in their region and language.
  • Alexa for Business Organizations: Publish the skill as a private skill available to just select businesses. For details, see Create and Publish Private Skills.
  • Beta Test: Make the skill available to a set of beta users that you can manage. For details about running a beta test, see Skills Beta Testing for Alexa Skills.

Select Countries and Regions for the Skill

The Where would you like this skill to be available? option determines the countries and regions in which customers can enable and use your skill. Customers can access all skills that meet both of the following:

  • The skill is distributed in their country or region.
  • The skill supports the language selected for their Alexa-enabled device.

The distribution applies to the skill, not to individual languages. All language versions of the skill are made available to customers in the specified countries and regions, barring content policy restrictions. For example, if your skill supports German and English (US) and you select worldwide distribution, both the German and English (US) versions will be available in all countries and regions.

It is important to remember that customers have control over the language they use for their devices, and they are not constrained by their location. For instance, a customer located in Germany can choose to use a different language, such as English (UK), for their Alexa devices.

Should Your Skill be Available Everywhere?

Distributing your skill everywhere Amazon has a presence expands your potential customer and user base. Selecting In all countries and regions where Amazon distributes skills is often the best option unless there is a good reason to limit your skill's availability.

  • When you distribute a skill globally, it is available to users worldwide who have configured their devices to use a language that your skill supports.
  • When you limit the availability of the skill to a particular country or region, it is available just to users in the specified country / region who have configured their devices to use a language that your skill supports.

When deciding on your skill's availability, consider whether the skill can be useful to customers in other countries. For example, a trivia game skill can be entertaining regardless of where the user may live, especially if you can add additional languages. In contrast, some skills are useful only in particular geographic areas. For instance, a skill that provides food delivery for major US cities, but not in Europe, would not be useful in countries other than the United States.

For more about developing skills for multiple languages and countries, see Develop Skills in Multiple Languages.

Prepare for Certification and Submit the Skill

When you are ready to submit your skill for certification, click Submission in the sidebar to validate your skill. This displays missing fields and other issues that you must fix before you submit.

In addition, review the relevant submission checklists for your skill's interaction model to ensure that the skill will pass certification:

When you are ready to submit the skill, click Submit for review to submit the skill.

The developer console beta: