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Amazon Pay for Alexa Skills FAQ

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What is Amazon Pay?

Amazon Pay is a service that lets customers use the payment methods already associated with their Amazon accounts to make payments for goods, services, and donations. Customers can use any of their payment methods on file in their Amazon accounts. Learn more about Amazon Pay.

What is Amazon Pay for Alexa Skills?

With Amazon Pay for Alexa Skills, you can use Amazon’s simple voice purchasing flow to sell physical goods or services outside the skill experience. Examples include physical goods, event tickets, and delivery service. After you’ve integrated Amazon Pay for Alexa Skills, your customers don’t need to provide credit card details or shipping addresses or link the skill to a separate account. Customers need to grant permission to use Amazon Pay for each skill in which they want to make a purchase.

What kind of products and services can I sell using Amazon Pay for Alexa Skills?

You can use Amazon Pay for Alexa Skills to sell your physical goods or services through Alexa skills. Examples include physical goods, event tickets, transportation, and flower delivery. You must comply with the Amazon Pay Acceptable Use Policy. You can also sell premium content within Alexa Skills with In-Skill Purchasing. Examples include game products, interactive stories, and unlocked features or content.

How much does it cost to use Amazon Pay?

Amazon Pay charges merchants a per-transaction processing fee that varies by Amazon Pay region. In the U.S. for standard merchants we charge a 2.9% transaction fee + 30 cents authorization fee and for charities a 2.2% transaction fee + 30 cents authorization fee. The authorization fee is non-refundable. See the current Amazon Pay Fees on the Amazon Pay website.

How do I get started?

To start selling products and services from your Amazon Pay for Alexa Skills, the main steps are:

  1. Sign up for Amazon Pay.
  2. Create an Alexa skill.
  3. Set up your payment workflow and integrate Amazon Pay in your skill.
  4. Test and certify your Alexa skill.

What use cases are eligible for using Amazon Pay for Alexa Skills?

Alexa offers a new sales channel for brands and merchants who want to sell their products and services through their Alexa skills. With Amazon Pay for Alexa Skills, you can use Amazon’s simple voice purchasing flow to sell physical goods or services (like event tickets, transportation, and flower delivery).

Can a charitable organization build a skill that uses Amazon Pay for Alexa Skills and then use it to accept donations?

A charitable organization can accept charitable contributions through Alexa Donations, which does not require Alexa skill development. For more information, see the Amazon Pay FAQ for charitable organizations.

How will I measure performance?

You can measure sales performance of your products and services in Amazon Seller Central. You can measure skill usage in the Amazon Developer Console.

Do certification requirements differ for Alexa with Amazon Pay Skills?

Every skill requires certification before it is added to the Alexa skill store. See the requirements for skills that allow purchases.

When will Amazon Pay for Alexa Skills be available for skills published in other countries?

Amazon Pay for Alexa Skills is generally available to all US-based developers and US-based users and is in developer preview in the UK and Germany. To learn more, contact us.

Does Amazon Pay for Alexa Skills support one-time purchases, subscriptions, and trial subscriptions?

Yes, Amazon Pay for Alexa Skills supports one-time purchases, subscriptions, and trial subscriptions for physical goods and services.

What is the customer's purchase experience?

When the customer enables the skill, the skill asks their permission to use Amazon Pay as their default payment method for purchases made using the skill and to allow Amazon Pay to share the customer’s name, email address, and address with the skill developer so that the skill developer can fulfill the purchase. Amazon does not share credit card and bank account information with the skill developer. Your Alexa skill offers your customers the opportunity to make a purchase. Customers can make the purchase by answering “yes” to the offer message. After the payment has been processed, the customer receives payment confirmation via the Alexa App and email. Customers can view all orders made via Amazon Pay at https://pay.amazon.com/us/shopper.

How are refunds handled?

Merchants are responsible for handling returns and providing information to the customer about the returns process as part of the skill experience.

What if customers bought something by accident in a skill using Amazon Pay for Alexa Skills?

If customers make an accidental purchase, they can contact Amazon Pay customer support who will help direct them to the merchant to cancel their order. Customers can also prevent accidental purchases by turning off voice purchasing or setting up a voice purchasing code.

How do I get more help?

If you didn't find the answer to your question here, contact us in one of two ways: