We are working to publish Alexa skills for the whole family. Now, you can build voice experiences for the next generation. Whether you want to entertain kids or teach kids, you can build skills that engage young minds. Design an open-ended experience that invites exploration and unleashes creativity. Or create a more linear game with clear rules and ways to win. Get kids immersed in an exciting story or a fun puzzle. The opportunities are endless. Start building now to reach a whole new generation.
Learn to guide kids through interactions and give them a sense of accomplishment.
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Design and build a more complex game that takes players down various paths.
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Create a fun, fill-in-the-blank quiz for kids to learn about interesting topics.
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Learn tips for designing skills to engage kids.
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Get a 10-page guide with links to helpful resources.
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Sesame Street built a skill that enables kids to call Elmo to learn about the letter of the day or play hide-and-seek. In addition to Elmo's voice, the skill is chock-full of silly sounds that kids love, like boings, oinks, and horn honks.
Nickelodeon's skill places kids behind the counter at the Krusty Krab diner where they take orders that they then have to remember. The SpongeBob Challenge skill features 70 characters from the show including Patrick, Plankton, and Mr. Krabs.
What is meant by a kid skill?
A kid skill is any Alexa skill that is intended for children under the age of 13.
What is COPPA?
The Children’s Online Privacy Protection Act (COPPA) is a United States federal law that is designed to give parents control over the information collected from their young children online. COPPA imposes certain requirements on operators of websites or online services directed to children under 13 years of age, and on operators of other websites or online services that have actual knowledge that they are collecting personal information online from a child under 13 years of age. Among other things, COPPA requires these operators to obtain verifiable parental consent before collecting personal information from children (such as first and last name or telephone number). Learn more.
What is verifiable parental consent?
COPPA requires that before personal information is collected from a child, a parent of the child must be notified and must authorize any collection, use, and/or disclosure of the personal information.
Do I need to do anything differently when developing kid skills?
Do customers need to do anything differently to use kid skills?
Yes. For kid skills, Amazon needs permission to collect personal information from children. The first time a customer asks Alexa to enable a kid skill, Alexa will ask a parent to give permission by following the steps in their Alexa app. The Alexa app will ask the parent to verify themselves using a one-time SMS code sent to the mobile phone number in their Amazon account, or by entering the security code of the credit card in their Amazon account. Parental consent will be saved, so access to kid skills will not require this verification again. After consent has been granted, customers will not be asked for consent each time they initiate a kid skill.
Do product manufacturers that integrate Alexa Voice Service (AVS) need to do anything differently now that kid skills are available for Alexa?
No. Device manufacturers do not need to do anything differently to allow their customers to access child-directed skills. Parents will be asked to provide permission the first time someone asks to enable a kid skill on Echo or Alexa-enabled devices.
Can I now create an Alexa-enabled product for kids using AVS?
At this time, the Alexa Voice Service does not support child-directed devices.
When I’m testing my new skill in development that is marked as “child-directed,” how do I give permission to use my skill?
If you’re unable to give permission in the Alexa app, you can directly go to the Amazon Parental Consent page to give permission.