John founded Rabbit & Pork as the third agency and Voice Experience arm of TIPi Group, holding role of Managing Director. John has developed and launched several Skills, presented at several voice events globally, spoken on the VUX, VoiceBot.AI podcasts and authored multiple whitepapers.
Previous to working in the voice industry John spent 13 years working in digital marketing focusing on SEO and working with clients such as Dyson, Enterprise Rent-A-Car, LV=, NatWest and Toyota.
John was recruited as Head of SEO at ROAST, TIPi Group’s founding agency to define its SEO offering, grow and manage the output of the team and improve the departments suite of SEO technology. It was at ROAST John started to develop a voice proposition, first around the optimisation of website content for voice and then in the creation of voice apps.
Rabbit & Pork are now an Alexa Smart Properties Solution Provider deploying Alexa in hospitality and Senior Living locations. Most recently the team celebrated for the second time a prize in the Alexa Skills Challenge. This time for a skill called Memories in the Aging & Engaging competition.