As a seasoned developer in the IT industry with over two decades of experience, Ethan Richardson has been developing Alexa skills since 2019 helping numerous agencies work with top brands such as McDonalds, Lexus, TripAdvisor and many more, creating Alexa skills.
Ethan specialises in the Alexa Presentation Language (APL) using his knowledge and experience working with the likes of Amazon Ads to develop interactive and engaging APL ad campaign experiences used by tens of thousands of people. He develops unique and groundbreaking visually rich APL experiences for Lexus, TripAdvisor, Visit Orlando and many more. Not only does Ethan create stunning experiences he also pushes the boundaries of what is possible with APL. He believes that skills should look as good as they sound and shares his work with others to show what is possible with good design and APL best practices.