Introduction to Content Personalization
Through Content Personalization, Amazon Fire TV will provide a personalized experience to customers and showcase more relevant content from your apps. This document provides an overview of the Content Personalization API and explains the data requirements for the Content Personalization feature.
- To familiarize yourself with the types of data used for this integration, see Data Types.
- To begin the step-by-step integration, see Get Started with the Fire TV Integration SDK.
Customer experience improvements
Sharing customer activity with Fire TV through the Content Personalization API enables customers to discover more personalized movies and TV shows. By providing information on watch activity, watchlist additions, DVR recordings, and purchases, Fire TV is able to help the customer more easily resume in-progress content, and make more accurate recommendations for new movies and TV shows.
Below are a few examples of these features.
Continue Watching
Based on a customer’s watch history, the Continue Watching row shows in-progress movies and TV shows as well as new episodes of a previously completed series.
Video Recommendations
In the future, in rows such as Next Up For You, Fire TV provides recommendations of movies and TV shows for the customers to watch across different streaming apps. These recommendation rows use the shared customer watch history to make more accurate predictions for what content the customer may enjoy.
Customer opt-in
Customers choose whether they want to opt in or out of the sharing of viewing and content information through the Content Personalization API.
| Has the customer opted in? | Result |
|---|---|
| Yes | Customer experience will be personalized through the Content Personalization API. |
| No | Customer experience will not be personalized through the Content Personalization API. |
Data requested
The Content Personalization API requires the following data types to enable the content personalization features.
| Data Type | Description | Examples of how this data may be used |
|---|---|---|
| Watch Activity | Playback of content by the customer. | Fire TV uses this data to give customers an easy way back into the content they were watching in your apps. We may also use this data in recommendation carousels, like Next Up For You. |
| Individual Entitlements | Purchases, rentals, and recordings that are not part of a subscription entitlement. | Fire TV may use subscription entitlement information to determine correct entitlements for row creation and update the detail page with the correct providers. Also, purchases, rentals, and DVR recordings may be added to the My Stuff page. |
| Watchlist | Additions and removals of content from the customer’s watchlist. | We may include Watchlist items in the My Stuff page. |
See Data Type Reference for a complete breakdown of data requested.
Next Steps
Now that you've been introduced to the features, you can Get Started with the Fire TV Integration SDK. Once you've completed the steps on this page, take a look at the various data types used in the Content Personalization APIs, starting with Watch Activity.
If the data is not accessible or needs to be transformed, this integration could take longer. You can confirm that your data is stored in the requested format using the Data Types.
Last updated: Feb 22, 2024