Your Alexa Dashboards Settings

AVS UX Setup and Authentication

The Alexa Setup & Authentication screens communicate the value of Alexa and help customers connect an Alexa-enabled product to their Amazon account. The setup flow typically lives within the first run experience on an Alexa-enabled product.

Setting Up Alexa

AVS setup is a combination of introductory and educational screens meant to communicate the value of Alexa to the customer, and authentication screens which enable the customer to login with their Amazon credentials. The screens are combined into a three step process:

  1. Introductory, or Splash, screens
  2. Authentication screens
  3. User Education, or Things to Try, screens

You must also provide the customer a way to logout of their account. Logout functionality is typically available in the Alexa settings of your app. If your app does not have any settings for Alexa, you can reuse your Things to Try page for Logout, reminding your customers about the benefits of logging into Alexa.

The examples found in this document are formatted for standard mobile phone and tablet display proportions and orientations. They will potentially work on a range of displays but may require additional modification in order to provide a high quality customer experience. A successful integration must maintain access to and legibility of content.

Alexa setup screens have specific requirements. As long as these requirements are met, these screens can be designed to your own specifications. Example screens are provided (below)(#screens).

Introductory Screens

The introductory screens inform customers about what Alexa is and what it does, highlighting the benefits of voice control. A series of screens or animations can be used, or a single Splash screen is sufficient.

The introductory screens requirements:

  • Amazon Alexa logo
  • Mention of Amazon
  • Description of what Alexa is
  • Description of what Alexa does
  • Link to initiate authentication flow

Example text for the Splash screen is provided below, as are example screens.

User Education Screens

The User Education screen serve a dual purpose:

  • Confirm successful login
  • Educate customers how to use Alexa

Example utterances must always be included on this section. If your application has a distinct logout screen within settings, consider including Things to Try content so that customers know the benefits of staying signed in.

The Things to Try screen requirements:

  • Amazon Alexa logo
  • Mention of Amazon
  • Description of how to wake Alexa
  • Example utterances
  • A link to download or open the Amazon Alexa app

The number of example utterances displayed can vary depending on their length and the space available. If long example utterances must be wrap onto a second line, avoid having a single word on a line, and ensure the spacing between lines is less than the spacing between utterances. Consider the following when writing example utterances:

  • The utterances should be appropriate for the product’s use cases. A speaker may emphasize audio controls, while a kitchen product may emphasize timers and alarms
  • If the product is voice-initiated, the example utterances should start with wake word “Alexa”
  • If the product is touch-initiated, the example utterances should not start with “Alexa”
  • The utterances should not reference third-party products the customer must purchase in addition to your product
  • The utterances should not reference third-party skills that the customer must enable manually. However, examples of how to enable or use your own skills are appropriate to include.

Example text for the Things To Try screen is provided below, as are example screens.

Authenticating with Login with Amazon

Login With Amazon (LWA) is required to authenticate customers on Alexa-enabled products. Based on your AVS implementation, choose one of the following approaches for implementing LWA:

LWA in Device Companion App
This approach packages the Alexa Setup screens into a mobile app experience (iOS/Android) created by the developer. Amazon provides access to Login with Amazon as webviews, and the developers build the Introductory and Education screens according to Amazon’s guidelines.

LWA on Alexa-enabled Device
This approach displays the Alexa Setup screens on the device. Login with Amazon is still provided as webviews that the device will need to render. This is only available for touch screen driven experiences and also requires a local browser in order to allow new customers to create an Amazon account.

LWA with Code-Based Linking
This approach is intended for products that can present a code right from the their screen, and where input of customer credentials would be inconvenient. Code-based linking moves LWA from a device’s companion app to the web, via a secondary device i.e. a mobile phone, tablet, or personal computer.

Login with Amazon (LWA) screens must be implemented to Amazon specifications. See the Login with Amazon implementation guides for detailed specifications:

For all approaches, be sure to give your Security Profile a name that matches the name or brand of your product so that a customer is confident they are authenticating to your product.

Setup Flows

Companion App

In Companion App Flow

Introduction

1) Customer should be able to set up Alexa as part of your product’s first run experience. If they do not set up Alexa then, they should be able to do so from the settings inside your app.

2) From the Splash screen the customer is prompted to Sign In With Amazon.

Authentication

3) The customer is guided through a series of simple steps that allow them to authenticate with their Amazon account. If they don’t have an Amazon account, a link is provided to create one. Account creation is done in a browser. If your product does not have a browser, the customer should be provided alternate methods of registering for an account.

Customer Education

4) After authenticating, the customer is presented with the Things to Try screen, which contains a link to the Amazon Alexa App.

Logging Out

5) Declining the agreement takes the customer back to the previous Login with 
Amazon screen.

6) In addition to educational material, when revisited the Things To Try screen has a Sign Out button. Tapping this will sign out the customer and take them back at the Alexa Splash Screen.

Code-Based Linking

In Companion App Flow

Introduction

1) Customer should be able to set up Alexa as part of your product’s first run experience. If they do not set up Alexa then, they should be able to do so from the settings inside your app or on the device. From the Splash screen your product presents a clear call to action to Login with Amazon setting the customer’s expectations that they will be registering this product with their Amazon account.

2) On the device’s screen, a customer sees a code and instructions to navigate to amazon.com/code to enter the code.

Authentication

3) From a secondary device the customer goes to http://amazon.com/code and enters their credentionals

4) They then enter the code displayed on the device’s screen.

5) On the secondary device, they receive a confirmation that login was successful.

Customer Education

6) The customer sees a list of things to try with their Alexa-enabled product and is prompted to download the Alexa App to get the most out of your product.

Code-Based Linking Errors

6) There are two possible failures during code-based linking, either the customer’s code expired before successfully authenticating, or authentication failed and the customer should be prompted to generate a new code and try again.

Example Screens

These screens can be implemented according to the provided redlines, or equivalent screens can be designed according to the requirements above. All branding assets used in the screens below are available in the Developer Console under the Resources tab.

Mobile Companion App

These examples are formatted for standard mobile phone and tablet display proportions and orientations. They can work on a range of displays but may require modification. A successful integration must maintain access to and legibility of content.

Splash Screen

Splash Screen for Mobile
Click to expand

Things to Try Screen

Things to Try Screen for Mobile
Click to expand

Things to Try Screen, Alternative

Alternative Things to Try Screen for Mobile
Click to expand

Splash Screen

Splash Screen for Mobile
Click to expand

Things to Try Screen

Things to Try Screen for Mobile
Click to expand

Things to Try Screen, Alternative

Alternative Things to Try Screen for Mobile
Click to expand

Code-Based Linking

Splash Screen

TV
Click to expand

Code Screen

TV
Click to expand

Things to Try

TV
Click to expand

Authentication Failed

TV
Click to expand

Code Expired

TV
Click to expand

Splash Screen

TV
Click to expand

Code Screen

TV
Click to expand

Things to Try

TV
Click to expand

Code Expired

TV
Click to expand

Authentication Failed

TV
Click to expand

Splash Screen

TV
Click to expand

Code Screen

TV
Click to expand

Things to Try

TV
Click to expand

Code Expired

TV
Click to expand

Authentication Failed

TV
Click to expand

Splash Screen

TV
Click to expand

Code Screen

TV
Click to expand

Things to Try

TV
Click to expand

Code Expired

TV
Click to expand

Authentication Failed

TV
Click to expand

Text Examples and Translations

Setup and Splash screens

EN-US EN-UK EN-IN
Sign in with Amazon Sign in with Amazon Sign in with Amazon
Your device includes access to Alexa. Your device includes access to Alexa. Your device includes access to Alexa.
Connect your Amazon account to access personalized features. Connect your Amazon account to access personalised features. Connect your Amazon account to access personalised features.
Alexa allows you to use your voice to play music and get news, sports scores, weather and more—all hands-free. Alexa allows you to use your voice to play music and get news, sports scores, weather and more—all hands-free. Alexa allows you to use your voice to play music and get news, sports scores, weather and more—all hands-free.
All you have to do is ask Alexa. All you have to do is ask Alexa. All you have to do is ask Alexa.
Alexa provides information and answers from sources like Wikipedia, IMDb, Google Calendar and more. Alexa provides information and answers from sources such as Wikipedia, IMDb, Google Calendar and more. Alexa provides information and answers from sources such as Wikipedia, IMDb, Google Calendar and more.
Alexa offers weather reports for any location, helping you plan everything from your morning commute to weekend getaways. Alexa offers weather reports for any location, helping you plan everything from your morning commute to weekend getaways. Alexa offers weather reports for any location, helping you plan everything from your morning commute to weekend getaways.
You are logged into Amazon Alexa. If you do not need to switch accounts, skip this step. You are logged into Amazon Alexa. If you do not need to switch accounts, skip this step. You are logged into Amazon Alexa. If you do not need to switch accounts, skip this step.
Cancel Cancel Cancel
Next Next Next
Skip Skip Skip
Switch Accounts Switch Accounts Switch Accounts

User Education and Things to Try

EN-US EN-UK EN-IN
Things To Try Things to Try Things to Try
Here are some of the many things you can ask Alexa Here are some of the many things you can ask Alexa Here are some of the many things you can ask Alexa
To learn more and access additional features, download the Amazon Alexa App. To learn more and access additional features, download the Amazon Alexa App. To learn more and access additional features, download the Amazon Alexa App.
Please choose your preferred language for Alexa Please choose your preferred language for Alexa Please choose your preferred language for Alexa
You can change the language later in Amazon Alexa Settings. You can change the language later in Amazon Alexa Settings. You can change the language later in Amazon Alexa Settings.
Press the Alexa button to start talking to Alexa. Press the Alexa button to start talking to Alexa. Press the Alexa button to start talking to Alexa.

Code-based Linking

EN-US EN-UK EN-IN
Use your voice to check the weather, control your home, play music, and more. Use your voice to check the weather, control your home, play music, and more. Use your voice to check the weather, control your home, play music, and more.
All you have to do is ask Alexa. All you have to do is ask Alexa. All you have to do is ask Alexa.
Sign in with Amazon Sign in with Amazon Sign in with Amazon
Go to amazon.com/code on your smartphone, computer, or tablet and enter this code: Go to amazon.co.uk/code on your smartphone, computer or tablet and enter this code: Go to amazon.co.in/code on your smartphone, computer or tablet and enter this code:
You’re ready to use Alexa, here are some things to try: You’re ready to use Alexa, here are some things to try: You’re ready to use Alexa, here are some things to try:
Alexa, play some jazz music. Alexa, play some jazz music. Alexa, play some jazz music.
Alexa, what’s my Flash Briefing. Alexa, what’s my Flash Briefing. Alexa, what’s my Flash Briefing.
Alexa, what’s your favorite movie? Alexa, what’s your favourite film? Alexa, what’s your favourite film?
Something’s gone wrong. Please try again. Something’s gone wrong. Please try again. Something’s gone wrong. Please try again.
Your code expired. Retry to get a new code. Your code expired. Retry to get a new code. Your code expired. Retry to get a new code.
To learn more and access additional features, download the Amazon Alexa App on Google Play or the Apple App Store. To learn more and access additional features, download the Amazon Alexa App on Google Play or the Apple App Store. To learn more and access additional features, download the Amazon Alexa App on Google Play or the Apple App Store.

Example Utterances

EN-US EN-UK EN-IN
Alexa, what’s the weather? Alexa, what’s the weather? Alexa, what’s the weather?
Alexa, play my Flash Briefing Alexa, play my Flash Briefing Alexa, play my Flash Briefing
Alexa, what are some top-rated Indian restaurants? Alexa, what are some top-rated Indian restaurants? Alexa, what are some top-rated Chinese restaurants?
Alexa, how tall is Mt. Everest? Alexa, how tall is Mt. Everest? Alexa, how tall is Mt. Everest?
Alexa, add “Dinner with Mom” to my calendar Alexa, add “Dinner with Mum” to my calendar Alexa, add “Dinner with Mom” to my calendar
Alexa, set an alarm for 6 a.m. Alexa, set an alarm for 6 a.m. Alexa, set an alarm for 6 a.m.
Alexa, set a timer for 20 minutes. Alexa, set a timer for 20 minutes. Alexa, set a timer for 20 minutes.
Alexa, is it going to rain today? Alexa, is it going to rain today? Alexa, is it going to rain today?
What movies are playing nearby? What films are playing nearby? What movies are playing nearby?
How far away is the Statue of Liberty? How far away is Trafalgar Square? How far away is India Gate?

Settings Options

EN-US EN-UK EN-IN
Choose Language Choose Language Choose Language
Start of Request Sound Start of Request Sound Start of Request Sound
End of Request Sound End of Request Sound End of Request Sound
Alexa Request Sounds Alexa Request Sounds Alexa Request Sounds

Setup and Splash screens

EN-US DE
Sign in with Amazon Bei Amazon anmelden
Your device includes access to Alexa. Sie können mit Ihrem Gerät auf Alexa zugreifen.
Connect your Amazon account to access personalized features. Melden Sie sich mit Ihrem Amazon-Konto an, um Zugriff auf personalisierte Funktionen zu erhalten.
Alexa allows you to use your voice to play music and get news, sports scores, weather and more—all hands-free. Mit Alexa können Sie Musik abspielen, Nachrichten, Sportergebnisse oder Wetterberichte abrufen – allein mithilfe Ihrer Stimme.
All you have to do is ask Alexa. Sie müssen Alexa nur danach fragen.
Alexa provides information and answers from sources like Wikipedia, IMDb, Google Calendar and more. Alexa stellt Informationen bereit und beantwortet Fragen aus Quellen wie Wikipedia, IMDb, Google Kalendar und vielen weiteren.
Alexa offers weather reports for any location, helping you plan everything from your morning commute to weekend getaways. Alexa liefert Wetterberichte für alle Orte und hilft dabei, Ihren Alltag zu planen – von Ihrem Weg zur Arbeit bis hin zu Wochenendtrips.
You are logged into Amazon Alexa. If you do not need to switch accounts, skip this step. Sie sind bei Amazon Alexa angemeldet. Wenn Sie keine Konten wechseln müssen, überspringen Sie diesen Schritt.
Cancel Abbrechen
Next Weiter
Skip Überspringen
Switch Accounts Konten wechseln

User Education and Things to Try

EN-US DE
Things To Try Zum Ausprobieren
Here are some of the many things you can ask Alexa Hier sind einige Beispiele, die Sie Alexa fragen können
Please choose your preferred language for Alexa Bitte wählen Sie die Sprache, in der Sie Alexa verwenden möchten
You can change the language later in Amazon Alexa Settings. Sie können die Sprache später in den Amazon Alexa-Einstellungen ändern.
Press the Alexa button to start talking to Alexa. Drücken Sie die Alexa-Taste, um mit Alexa zu sprechen.
To learn more and access additional features, download the Amazon Alexa App. Um mehr zu erfahren und auf zusätzliche Funktionen zuzugreifen, laden Sie die Amazon Alexa App herunter.

Code-based Linking

EN-US DE
Use your voice to check the weather, control your home, play music, and more. Rufen Sie den Wetterbericht ab, steuern Sie Ihr Smart Home, spielen Sie Musik ab und mehr – allein mithilfe Ihrer Stimme.
All you have to do is ask Alexa. Sie müssen Alexa nur danach fragen.
Sign in with Amazon Bei Amazon anmelden
Go to amazon.com/code on your smartphone, computer, or tablet and enter this code: Gehen Sie auf Ihrem Smartphone, Computer oder Tablet auf amazon.de/code und geben Sie diesen Code ein:
You’re ready to use Alexa, here are some things to try: Sie können Alexa jetzt benutzen, hier sind einige Vorschläge zum Ausprobieren:
Alexa, play some jazz music. Alexa, spiel Jazzmusik.
Alexa, what’s my Flash Briefing. Alexa, wie ist meine tägliche Zusammenfassung?
Alexa, what’s your favorite movie? Alexa, was ist dein Lieblingsfilm?
Something’s gone wrong. Please try again. Etwas ist schiefgelaufen. Versuchen Sie es bitte erneut.
Your code expired. Retry to get a new code. Ihr Code ist abgelaufen. Versuchen Sie es erneut, um einen neuen Code zu erhalten.
To learn more and access additional features, download the Amazon Alexa App on Google Play or the Apple App Store. Um mehr über zusätzliche Funktionen zu erfahren, laden Sie die Amazon Alexa App von Google Play oder dem Apple App Store herunter.

Example Utterances

EN-US DE
Alexa, what’s the weather? Alexa, wie wird das Wetter?
Alexa, play my Flash Briefing Alexa, was gibt es in den Nachrichten?
Alexa, what are some top-rated Indian restaurants? Alexa, welche indischen Restaurants mit Top-Bewertungen gibt es in der Nähe?
Alexa, how tall is Mt. Everest? Alexa, wie hoch ist der Mount Everest?
Alexa, add “Dinner with Mom” to my calendar Alexa, füge „Abendessen mit Mama“ zu meinem Kalender hinzu.
Alexa, set an alarm for 6 a.m. Alexa, stelle einen Wecker für 6 Uhr morgens.
Alexa, set a timer for 20 minutes. Alexa, stelle einen Timer für 20 Minuten.
Alexa, is it going to rain today? Alexa, wird es heute regnen?
To learn more and access additional features, download the Amazon Alexa App. Um mehr zu erfahren und auf zusätzliche Funktionen zuzugreifen, laden Sie die Amazon Alexa App herunter.
What movies are playing nearby? Welche Filme laufen in der Nähe?
How far away is the Statue of Liberty? Wie weit ist das Brandenburger Tor entfernt?

Settings Options

EN-US DE
Choose Language Sprache auswählen
Start of Request Sound Beginn des Anfragetons
End of Request Sound Ende des Anfragetons
Alexa Request Sounds Alexa-Anfragetöne

Setup and Splash screens

EN-US JP
Sign in with Amazon Amazonでサインイン
Your device includes access to Alexa. この端末ではAlexaを使用できます。
Connect your Amazon account to access personalized features. Amazonアカウントにリンクして、自分にぴったりの使い方をすることができます。
Alexa allows you to use your voice to play music and get news, sports scores, weather and more—all hands-free. 声だけで音楽、ニュース、スポーツのスコア、天気などを聞くことができます。
All you have to do is ask Alexa. 必要な操作は、Alexaに話しかけることだけです。
Alexa provides information and answers from sources like Wikipedia, Google Calendar and more. Alexaは、Wikipedia、Googleカレンダーなど、あらゆるリソースからの情報をお届けします。
Alexa offers weather reports for any location, helping you plan everything from your morning commute to weekend getaways. Alexaに世界各地の天気を尋ねて、通勤や週末旅行の計画に役立てることもできます。
You are logged into Amazon Alexa. If you do not need to switch accounts, skip this step. Amazon Alexaにログインしました。アカウントを変更する必要がない場合は、この手順を省略してください。
Cancel キャンセル
Next
Skip スキップ
Switch Accounts アカウントを変更

User Education and Things to Try

EN-US JP
Things To Try 言ってみよう
Here are some of the many things you can ask Alexa Alexaには、たとえば次のように話しかけることができます
Please choose your preferred language for Alexa Alexaで使用する言語を選択してください
You can change the language later in Amazon Alexa Settings. Alexaの言語は、Amazon Alexaの設定画面でいつでも変更できます。
Press the Alexa button to start talking to Alexa. Alexaには、Alexaボタンを押しながら話しかけます。
To learn more and access additional features, download the Amazon Alexa App. Amazon Alexaアプリをダウンロードすれば、その他の機能を使用できます。

Code-Based Linking

EN-US JP
Use your voice to check the weather, control your home, play music, and more. 音声だけで、天気を調べたり、スマートホームを操作したり、音楽をかけたりすることができます。
All you have to do is ask Alexa. 必要な操作は、Alexaに話しかけることだけです。
Sign in with Amazon Amazonでサインイン
Go to amazon.com/code on your smartphone, computer, or tablet and enter this code: スマートフォン、コンピューター、タブレットなどのブラウザでamazon.co.jp/codeを開き、次のコードを入力してください。
You’re ready to use Alexa, here are some things to try: Alexaを使用できるようになりました。たとえば、こんな風に試してみてください。
Alexa, play some jazz music. アレクサ、ジャズをかけて。
Alexa, what’s my Flash Briefing. アレクサ、フラッシュニュースを教えて。
Alexa, what’s your favorite movie? アレクサ、どんな映画が好き?
Something’s gone wrong. Please try again. すみません、うまくいきませんでした。もう一度試してみてください。
Your code expired. Retry to get a new code. このコードは期限切れです。もう一度試して、新しいコードを入手してください。
To learn more and access additional features, download the Amazon Alexa App on Google Play or the Apple App Store. その他の機能の詳細を知りたい場合、またそれらの機能を使うには、Google PlayまたはAmazonアプリストアからAmazon Alexaアプリをダウンロードしてください。

Example Utterances

EN-US JP
Alexa, what’s the weather? アレクサ、今日の天気は?
Alexa, play my Flash Briefing アレクサ、フラッシュニュースを再生して
Alexa, how tall is Mt. Everest? アレクサ、富士山の高さはどれくらい?
Alexa, add “Dinner with Mom” to my calendar アレクサ、「母と食事」をカレンダーに追加して
Alexa, set an alarm for 6 a.m. アレクサ、アラームを午前6時にセットして
Alexa, set a timer for 20 minutes. アレクサ、20分のタイマーをセットして
Alexa, is it going to rain today? アレクサ、今日は雨が降るかな?
To learn more and access additional features, download the Amazon Alexa App. Amazon Alexaアプリをダウンロードすれば、その他の機能を使用できます。
What movies are playing nearby? この近くで上映している映画を教えて

Settings Options

EN-US JP
Choose Language 言語を選択
Start of Request Sound リクエスト開始トーン
End of Request Sound リクエスト終了トーン
Alexa Request Sounds Alexaへのリクエストトーン